How Much Did Brandtech Group Raise? Headquarters, Funding & Key Investors

Brandtech Group has raised $373M, highlighted by a $115M Series C on March 29, 2024, with prior Series B activity and strategic investments that fueled acquisition-led growth. Founded in 2015, Brandtech combines creative agencies, data science, and technology to deliver AI-enabled marketing, brand strategy, commerce and performance services. Funding was used to acquire complementary marketing capabilities, scale tech platforms for personalization and analytics, and expand global delivery to help brands orchestrate digital commerce and audience engagement across channels.

How Much Did Brandtech Group Raise? Funding & Key Investors

Brandtech Group is a holding and operating company that combines creative services, technology platforms, and data-driven marketing to deliver end-to-end brand and performance solutions. The group acquires and integrates agencies and martech products, enabling brands to execute personalized campaigns, performance marketing, SEO/PPC, and commerce optimization at scale. Its model emphasizes tech-enabled creativity using analytics, first-party data and automation to improve ROI and campaign agility for global brands across retail, CPG and direct-to-consumer sectors.

What Is Brandtech Group and What Does It Do?

Brandtech Group, founded in 2015 by David Jones, is a New York City–based (United States) marketingtech company that operates a portfolio of tech-enabled agencies and platforms delivering AI-driven marketing, e-commerce and branding services. The company employs 51–200 people and uses acquisition + integration to build verticalized marketing stacks that combine creative, data, and technology to drive measurable commerce outcomes for clients.

How Much Funding Has Brandtech Group Raised?

1. Series C

Amount Raised: $115M
Date: March 29, 2024
Lead Investors: NendoLabs, Fimalac, Bansk Group, Mousse Investments
Motivation: Accelerate M&A, scale tech platforms, and expand global delivery.

Total Funding Raised: $373M

Current Valuation: $4B (as of Mar 28, 2024)

Latest Funding Date: March 29, 2024

Key Investors

1. Fimalac

Details: Strategic investor with media & marketing focus.
Investment Focus Areas: Media, marketing tech, data-driven platforms.
Notable Investments: Various media and tech holdings.

2. Mousse Investments

Details: Growth investor supporting acquisition-led scaling.
Investment Focus Areas: Tech-enabled marketing and commerce.

Where Is Brandtech Group’s Headquarters?

Brandtech Group is headquartered in New York City, United States, serving global brand clients and agency networks.

What’s Next for Brandtech Group?

Brandtech will continue acquisitive growth, integrate capabilities into a unified tech stack, expand AI-driven personalization services, and scale global delivery for enterprise clients.

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