Braze is a leading AI-powered customer engagement platform that helps brands build personalized experiences across mobile, web, email, SMS, and other digital channels. Its solutions enable real-time data activation, cross-channel orchestration, and AI-driven optimization to boost retention, conversions, and customer lifetime value.
Trusted by thousands of global companies, Braze combines strong developer infrastructure with marketer-friendly tools.
What Is Braze and What Does It Do?
Braze, founded in 2011 by Bill Magnuson, Jonathan Hyman, and Mark Ghermezian, is headquartered in New York City, United States. The company operates as an AI-based omnichannel customer engagement platform that helps brands personalize interactions across mobile, email, web, SMS, and connected devices.
Braze employs 1,548 employees and specializes in cross-channel communication, journey orchestration, and AI-driven optimization. Its platform enables real-time personalization, actionable insights, and data activation that empower brands to connect with customers at the right time and on the right channel.
With advanced marketing automation, segmentation, and machine learning capabilities, Braze continues to redefine modern customer engagement.
How Much Funding Has Braze Raised?
1. Seed Round
- Amount Raised: $1M
- Date: November 2011
- Lead Investors: Blumberg Capital
- Motivation: To develop the initial product and launch the platform.
2. Seed Round
- Amount Raised: $1.5M
- Date: March 2012
- Motivation: To expand the platform and acquire early customers.
3. Series A
- Amount Raised: $7.6M
- Date: November 2013
- Lead Investors: Rally Ventures
- Motivation: To scale technical operations and enhance product functionality.
4. Series B
- Amount Raised: $15M
- Date: October 2014
- Lead Investors: InterWest Partners
- Motivation: To accelerate growth and expand into new verticals.
5. Series C
- Amount Raised: $20M
- Date: May 2016
- Lead Investors: Battery Ventures
- Motivation: To support international expansion and strengthen AI capabilities.
6. Series D
- Amount Raised: $50M
- Date: September 2017
- Lead Investors: ICONIQ Growth, Meritech Capital Partners
- Motivation: To scale globally and deepen enterprise offerings.
7. Series E
- Amount Raised: $80M
- Date: October 2018
- Lead Investors: Meritech Capital Partners
- Motivation: To expand geographically, accelerate product innovation, and strengthen enterprise positioning.
Total Funding Raised: $175 Million
Latest Funding Date: October 2018
Key Investors
1. Meritech Capital Partners
- Details: Late-stage VC firm supporting category-defining tech companies with over $3B AUM.
- Investment Focus Areas: Software, internet, enterprise technology.
- Notable Investments: Facebook, Mulesoft, Salesforce.
2. Spark Capital
- Details: Multi-stage VC firm known for backing breakthrough consumer and enterprise companies.
- Investment Focus Areas: Tech, consumer internet, media.
- Notable Investments: Slack, Twitter, Oculus.
Where Is Braze’s Headquarters?
Braze is headquartered in New York City, United States, offering access to world-class enterprise clients, top-tier engineering talent, and a thriving global tech ecosystem ideal for scaling SaaS platforms.
What’s Next for Braze?
Braze is positioned for continued global growth as brands increase investment in real-time customer engagement. With an expanding product suite, deeper AI integrations, and new geographic markets, including APAC the company is set to strengthen its enterprise foothold. Strategic partnerships like Snowflake further enhance Braze’s ability to deliver high-performing cross-channel experiences.
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