Buyapowa provides cloud-based referral and reward marketing software that enables brands to design, manage, and optimize referral campaigns across multiple channels. Its platform supports customer, employee, partner, and influencer referral programs.
The company serves brands across retail, e-commerce, travel, and subscription-based businesses. Buyapowa’s tools help marketing teams track performance, automate incentives, and increase customer acquisition through word-of-mouth marketing.
What Is Buyapowa and What Does It Do?
Buyapowa, founded in 2011, is a London-based (United Kingdom) marketing technology company.
The company offers a referral and rewards platform that allows brands to create incentive-driven campaigns using templates and a drag-and-drop editor. Businesses can invite customers to participate through email, social media, or referral links while tracking performance and ROI in real time.
Buyapowa employs around 23 people, supporting brands across the UK and international markets.
How Much Funding Has Buyapowa Raised?
1. Series B
- Amount Raised: $2.39M
- Date: February 2022
- Lead Investors: Armada Ventures
- Motivation: To enhance the referral engine, improve analytics, and support international growth.
Total Funding Raised: $17.3 Million
Current Valuation: $7.39 Million (as of Mar 2019)
Latest Funding Date: February, 2022
Key Investors
1. Bright Station Ventures
- Details: A venture capital firm focused on early-stage technology companies.
- Investment Focus Areas: SaaS, marketing technology, digital platforms.
- Notable Investments: Buyapowa and other early-stage SaaS startups.
2. Armada Ventures
- Details: A venture capital firm supporting high-growth technology businesses.
- Investment Focus Areas: SaaS, digital marketing, enterprise software.
- Notable Investments: Buyapowa and emerging B2B technology companies.
Where Is Buyapowa’s Headquarters?
Buyapowa is headquartered in London, United Kingdom, serving brands across Europe and other global markets.
What’s Next for Buyapowa?
Buyapowa is focused on strengthening its referral intelligence platform and expanding its presence among e-commerce and subscription brands. By investing in analytics, automation, and campaign optimization, the company aims to help brands lower acquisition costs and drive sustainable, referral-led growth.
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