Candy Digital joined the Unicorn Club on October 21, 2021, after raising a $100 million Series A funding round led by Insight Partners and SoftBank Vision Fund 2, valuing the company at approximately $1.5 billion. Headquartered in New York City, New York, United States, Candy Digital provides a digital collectables platform where users can purchase, trade, and sell officially licensed sports and entertainment memorabilia in the form of NFTs. The company has raised a total of approximately $100 million to date.
Keep reading to learn how Candy Digital is creating next‑generation fan engagement through digital collectables and blockchain‑driven ownership.
What Is Candy Digital and What Does It Do?
Founded in 2021, Candy Digital is a platform focused on delivering digital collectables, particularly in the sports and entertainment sector. It enables collectors and fans to buy, sell, and trade NFTs tied to licensed content (such as Major League Baseball memorabilia). The company’s marketplace supports digital ownership, secondary trading and community engagement around premium branded assets.
How Much Funding Has Candy Digital Raised?
- Series A
- Amount Raised: $100M
- Date: October 21, 2021
- Lead Investors: Insight Partners & SoftBank Vision Fund 2
- Valuation: $1.5B
- Purpose: To scale the NFT marketplace, build licensed partnerships (e.g., MLB), and accelerate global growth.
Total Funding Raised: ~$100M (no major additional rounds publicly reported as of the selected date)
Latest Funding Date: October 21, 2021
Latest Valuation: ~$1.5B
Key Investors
- Insight Partners
- Details: A global growth‑stage investment firm specialising in software and technology companies.
- Focus Areas: SaaS, marketplace platforms, Web3 and scalable consumer tech.
- SoftBank Vision Fund 2
- Details: The second fund under SoftBank’s Vision Fund umbrella, investing in high‑growth and disruptive tech companies.
- Focus Areas: Digital platforms, blockchain, NFTs and large addressable markets.
Where Is Candy Digital’s Headquarters?
Candy Digital is headquartered in New York City, New York, United States. The location serves as the base for its platform development, licensing partnerships, digital-collectable marketplace operations, and community growth efforts.
What’s Next for Candy Digital?
Candy Digital aims to expand its global footprint in the digital collectable space, deepen its partnerships with sports leagues and entertainment brands, and increase engagement and trading activity on its marketplace. The company is likely to invest in technology infrastructure for digital ownership, NFT utility and community experiences. Updates also suggest potential acquisition activity that could impact its future direction.
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