Casper is an online-first sleep and home comfort brand known for reinventing the mattress buying experience. Its product line spans mattresses, pillows, bedding, bed frames, and sleep accessories, all designed using ergonomic and material science research.
Casper’s platform offers personalized product recommendations through an interactive Sleep Quiz, helping customers choose ideal firmness levels and product combinations. Its mattresses feature cooling technology, breathable foams, and durable support designs.
With 471 employees, Casper continues to influence the modern home-improvement and sleep-products category through design innovation and customer-centric retail strategies.
What Is Casper and What Does It Do?
Casper, founded in 2014 by Neil Parikh, Philip Krim, T Luke Sherwin, Gabriel Flateman and Jeff Chapin, is headquartered in New York City, United States. The company operates as an internet-first brand offering mattresses with cooling layers, breathable foams, and pressure-relief support, along with pillows, bedding, and sleep accessories.
Casper’s online platform guides users with personalized quizzes, transparent pricing, and doorstep delivery.
Casper employs 471 people, focusing on research-driven sleep products and a seamless eCommerce experience across the U.S. and international markets.
How Much Funding Has Casper Raised?
1. Series D
- Amount Raised: $100M
- Date: March 2019
- Lead Investors: New Enterprise Associates, IVP, Target, Norwest, Prairie Management Group, Dani Reiss, Gordon Segal
- Motivation: To scale retail presence, accelerate product innovation, and expand global distribution.
2. Series C
- Amount Raised: $170M
- Date: June 2017
- Lead Investors: Target, IVP, Lerer Hippeau, New Enterprise Associates, Irving Place Capital, PROOF, Silas Capital, ProSiebenSat.1 Media
- Motivation: To grow the product portfolio, increase supply-chain capacity, and expand branding initiatives.
3. Series B
- Amount Raised: $55M
- Date: June 2015
- Lead Investors: IVP, Lerer Hippeau, New Enterprise Associates, QueensBridge Venture Partners, SV Angel
- Motivation: To scale operations, enhance the DTC buying experience, and expand manufacturing partnerships.
Total Funding Raised: $340 Million
Latest Funding Date: March 2019
Key Investors
1. IVP
- Details: Leading venture capital firm backing high-growth consumer and technology brands.
- Investment Focus Areas: Consumer internet, software, direct-to-consumer brands.
- Notable Investments: Twitter, Slack, Superhuman.
2. Target
- Details: One of the largest U.S. retail chains with a strong focus on omnichannel retail innovation.
- Investment Focus Areas: Retail, consumer brands, logistics, eCommerce.
- Notable Investments: Casper, Harry’s, Bevel.
3. New Enterprise Associates (NEA)
- Details: One of the world’s largest venture capital firms supporting early to late-stage technology companies.
- Investment Focus Areas: Consumer, healthcare, enterprise tech.
- Notable Investments: Coursera, Duolingo, Robinhood.
4. K2 Global
- Details: Investment firm backing disruptive consumer and tech startups across global markets.
- Investment Focus Areas: Consumer tech, marketplaces, eCommerce.
- Notable Investments: Spotify, Airbnb.
5. Lerer Hippeau
- Details: NYC-based VC firm supporting early-stage consumer and digital-first companies.
- Investment Focus Areas: Consumer brands, eCommerce, SaaS.
- Notable Investments: Warby Parker, Glossier, BuzzFeed.
Where Is Casper’s Headquarters?
Casper is headquartered in New York City, a major hub for D2C brands, design talent, and retail innovation. Its location supports strong supplier relationships and omnichannel expansion through pop-up stores and retail partnerships.
What’s Next for Casper?
Casper continues to refine its product engineering and expand its retail footprint, focusing on improving sleep science and material technology. Following its acquisition, the company is prioritizing profitability, production efficiency, and long-term brand expansion. With strong demand for premium DTC home products and partnerships with major retailers, Casper is positioned to grow in both U.S. and international markets.
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