ClassPass operates a membership marketplace that connects consumers with fitness studios, classes and wellness experiences across yoga, cycling, strength, and boutique studios. The platform sells flexible monthly credits that members redeem at participating studios, helping studios fill classes and diversify revenue while giving users discovery and variety. ClassPass combines demand-generation, scheduling, dynamic pricing, and analytics for partners, enabling studio partners to reach new customers and optimize capacity. The company also offers corporate wellness programs and localized experiences, positioning itself at the intersection of consumer subscription and local services.
What Is ClassPass and What Does It Do?
ClassPass, founded in 2013 by Payal Kadakia and co-founders, is a New York City–based (United States) fitness & wellness tech company. It operates a membership platform that aggregates classes and studio bookings into a single subscription, helping consumers discover and book fitness experiences while enabling studios to monetize excess capacity.
ClassPass employs 1,046 people and combines consumer-facing UX with studio partner tools scheduling, yield management and user insights to drive retention and lifetime value.
How Much Funding Has ClassPass Raised?
1. Series E
- Amount Raised: $285M
- Date: January 08, 2020
- Lead Investors: L Catterton, Apax, Temasek
- Motivation: Accelerate global expansion and build corporate programs.
2. Series D
- Amount Raised: $85M
- Date: July 25, 2018
- Lead Investors: Temasek, L Catterton
- Motivation: International growth and platform scale.
3. Series C & earlier
- Amount Raised: $70M
- Date: Various (2014–2019)
- Lead Investors: Google Ventures, General Catalyst, Thrive Capital
- Motivation: Product development and partner growth.
Total Funding Raised: $550M
Current Valuation: $1B (as of Jan 08, 2020)
Latest Funding Date: January 08, 2020
Key Investors
1. L Catterton
- Details: Consumer-focused PE investor.
- Investment Focus Areas: Consumer brands, marketplaces.
- Notable Investments: Peloton, ClassPass, [select consumer brands].
2. Temasek
- Details: Sovereign investor backing scale-stage consumer and tech.
- Investment Focus Areas: Platform expansion and international scale.
- Notable Investments: Grab, Alibaba (examples).
3. General Catalyst
- Details: Early & growth VC backing marketplace and consumer tech.
- Investment Focus Areas: Marketplaces, consumer subscriptions.
- Notable Investments: Airbnb, Stripe (examples).
Where Is ClassPass’s Headquarters?
ClassPass is headquartered in New York City, United States, near major urban fitness markets and studio partners.
What’s Next for ClassPass?
ClassPass will continue refining membership pricing, expanding corporate wellness offerings, deepening studio analytics, and exploring hybrid on-demand experiences to increase retention and studio partner monetization.
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