Cult.fit joined the Unicorn Club on Nov 10, 2021 after raising a $180 million Series F funding round led by Zomato and Mohit Mathur, reaching a $1.64 billion valuation. Headquartered in Bengaluru, Karnataka, India, Cult.fit provides fitness memberships with group classes, gym access, live at‑home workouts, sports activities, coaching programs, and wellness resources.
The platform combines in‑person and digital fitness experiences, offering holistic health and wellness services to its members.
Keep reading to learn how Cult.fit became a leading unicorn in fitness and wellness technology.
What Is Cult.fit and What Does It Do?
Founded in 2016, Cult.fit is a fitness and wellness technology platform offering memberships for group exercise classes, gym access, virtual workouts, and sports activities. Services include badminton, swimming, weight loss coaching, and wellness resources.
The platform integrates physical locations with digital tools to enhance member engagement and provide comprehensive fitness experiences that blend in‑person and at‑home offerings.
How Much Funding Has Cult.fit Raised?
1. Series A Round
- Amount Raised: $3 million
- Date: 2017
- Lead Investors: Early venture backers
- Purpose: Expand fitness services and build initial network
2. Series B Round
- Amount Raised: $25 million
- Date: 2018
- Lead Investors: Growth stage investors
- Purpose: Expand service offerings and grow customer base
3. Series C Round
- Amount Raised: $120 million
- Date: 2018
- Lead Investors: Accel, Chiratae Ventures, Kalaari Capital
- Purpose: Scale operations and enhance digital platforms
4. Series D Round
- Amount Raised: $120 million
- Date: 2019
- Lead Investors: Accel, Chiratae Ventures, Kalaari Capital, Oaktree Capital Management
- Purpose: Expand fitness centers and strengthen digital integration
5. Series E Round
- Amount Raised: $75 million
- Date: 2021
- Lead Investors: Tata Digital
- Purpose: Expand digital and offline fitness services
6. Series F Round
- Amount Raised: $180 million
- Date: November 10, 2021
- Valuation: $1.64 billion
- Lead Investors: Zomato, Mohit Mathur
- Purpose: Achieve unicorn status and accelerate growth
7. Series F Top‑Up Round
- Amount Raised: $10.2 million
- Date: February 26, 2024
- Lead Investors: Valecha Investments and others
- Purpose: Extended growth and operational support
Total Funding Raised: Approximately $533.2 million Latest Funding Date: February 26, 2024 Latest Known Valuation: ₹12,200 crore Employee Count: 1,832 as of Apr 30, 2025
Key Investors
- Zomato
- Details: Indian food delivery and tech platform backing fitness and tech ventures
- Focus Areas: Growth stage tech, consumer platforms, and ecosystem expansion
- Temasek
- Details: Global investment firm supporting long‑term growth businesses
- Focus Areas: Technology, consumer services, and wellness platforms
- 360 One
- Details: Investment firm focused on growth stage opportunities
- Focus Areas: Tech enabled services and scalable consumer brands
- Tata Digital
- Details: Digital arm of Tata Group investing in consumer tech startups
- Focus Areas: Digital platforms, health and wellness tech, and ecosystem expansion
Where Is Cult.fit’s Headquarters?
Cult.fit is headquartered in Bengaluru, Karnataka, India, serving as the central base for product development, operations, and strategic growth initiatives.
What’s Next for Cult.fit?
Cult.fit plans to expand its fitness offerings, enhance digital experiences, and grow membership engagement across India. The company is focused on integrating more personalized training, expanding wellness services, and strengthening its hybrid in‑person and digital platform for long‑term growth.
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