Ethos joined the Unicorn Club on May 11, 2021. Headquartered in San Francisco, California, United States, the company provides an online life insurance platform for individuals. Its offerings include term-life insurance, whole life coverage, accidental death coverage, and health-related life insurance plans. Ethos also assists users with life insurance claims, simplifying the process of securing and managing policies online.
Keep reading to learn how Ethos built a $2.7B platform transforming digital life insurance access.
What Is Ethos and What Does It Do?
Founded in 2016, Ethos Life aims to make life insurance simple, fast, and accessible online. Its platform allows users to obtain quotes, apply for coverage, and manage policies digitally, eliminating the need for lengthy paperwork. The company’s mission is to increase insurance accessibility while providing a smooth, customer-friendly experience.
How Much Funding Has Ethos Raised?
- Series D Round
- Amount Raised: $202 million
- Date: Jul 21, 2021
- Lead Investors: General Catalyst
- Purpose: Scale platform operations, expand product offerings, and enhance underwriting capabilities.
- Earlier Rounds (Seed to Series C)
- Cumulative Funding: ~$408 million
- Key Investors: Glynn Capital, Meritech
- Purpose: Product development, technology scaling, and market expansion.
Total Funding Raised: ~$408 million
Latest Funding Date: Jul 21, 2021
Latest Known Valuation: ~$2.7 billion
Employee Count: 110 (as of Dec 31, 2020)
Key Investors
- General Catalyst
- Details: Venture capital firm investing in early-stage technology companies.
- Focus Areas: Fintech, insurance technology, and consumer platforms.
- Glynn Capital
- Details: Growth equity firm supporting high-potential tech companies.
- Focus Areas: Insurance tech, digital financial services, and SaaS.
- Meritech
- Details: Growth-stage venture capital firm focused on innovative tech companies.
- Focus Areas: Fintech, Insurtech, and Online Platforms.
Where Is Ethos’ Headquarters?
Ethos is headquartered in San Francisco, California, United States, driving digital insurance innovation, customer support, and policy management operations.
What’s Next for Ethos?
Ethos plans to expand its life insurance product suite, enhance AI-driven underwriting and claims processes, and increase adoption of online insurance platforms. The company aims to make life insurance faster, more affordable, and more accessible to a wider range of individuals worldwide.
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