Fab developed as an open marketplace connecting digital artists, studios and brands with consumers and platforms that needed 3D assets, game content and metaverse resources. The platform focused on discoverability, licensing workflows, and unified storefronts for creators to monetize assets across engines and virtual worlds. By integrating payment, metadata standards and distribution channels, Fab sought to simplify how digital content is shared, purchased and adapted for interactive experiences in gaming and virtual production.
What Is Fab and What Does It Do?
Fab, founded in 2010 by Deepa Shah, is a New York City–based (United States) gaming-tech and 3D marketplace that aggregates digital assets for creators, studios and platforms. The company employed a small team (reported 11-50 employees) and provided tooling to list, search, license and deliver 3D models, textures and creative content to clients in games, AR/VR and virtual production.
Fab’s marketplace combined catalog management, payments, and creator royalties—helping artists reach broader audiences and enabling studios to source high-quality assets efficiently.
How Much Funding Has Fab Raised?
1. Series D
- Amount Raised: $5M
- Date: August 12, 2013
- Lead Investors: ITOCHU (and others)
- Motivation: Marketplace expansion and partnerships in APAC.
2. Series D
- Amount Raised: $10M
- Date: July 31, 2013
- Lead Investors: Singtel (and others)
- Motivation: Regional distribution and strategic partnerships.
3. Series D (Major Tranche)
- Amount Raised: $150M
- Date: June 18, 2013
- Lead Investors: Atomico, Andreessen Horowitz, Menlo Ventures, Tencent (and others)
- Motivation: Accelerate platform growth and creator onboarding.
Total Funding Raised: $334 Million
Current Valuation: Last known $1B (2013)
Latest Funding Date: August 12, 2013
Key Investors
1. Atomico
- Details: Europe-based VC investing in platform and deep-tech infrastructure.
- Investment Focus Areas: Marketplaces, developer platforms, gaming tech.
- Notable Investments: Skype (earlier), Supercell, Klarna, Fab (historical).
2. Andreessen Horowitz
- Details: Silicon Valley firm backing ambitious internet platforms and developer tools.
- Investment Focus Areas: Consumer marketplaces, gaming, infrastructure.
- Notable Investments: Facebook, GitHub, Oculus, Fab (historical).
3. Tencent
- Details: Strategic investor with deep gaming and distribution footprint in Asia.
- Investment Focus Areas: Gaming, social platforms, digital content.
- Notable Investments: Riot Games, Epic Games (partnerships), Fab (strategic ties).
Where Is Fab’s Headquarters?
Fab is headquartered in New York City, United States, positioned to interface with creative studios and digital marketplaces.
What’s Next for Fab?
Fab’s path focuses on enabling creator monetization across metaverse and game engines, expanding licensing workflows, and building integrations with major engines and distribution platforms to make digital asset commerce seamless for studios and creators.
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