Faire operates a B2B wholesale marketplace matching independent retailers with makers and brands across categories like home, apparel, food, and gifts. The platform offers data-driven recommendations, net terms and returns policies tailored to small stores, and merchant financing to enable inventory purchase at scale. Faire’s technology simplifies wholesale discovery, automates reorders, and optimizes assortment for retailers while giving makers access to a broad retailer base and fulfillment tools. By reducing friction in wholesale, Faire has positioned itself as a key enablement layer for independent retail.
What Is Faire and What Does It Do?
Faire, founded in 2017 by Marcelo Cortes, Daniele Perito, Max Rhodes and Jeffrey Kolovson, is a San Francisco-based (United States) B2B e-commerce marketplace that connects retail buyers with emerging brands. Faire employs 569 people (Dec 31, 2023) and provides merchants with discovery, terms, financing options, and simplified wholesale logistics. The platform’s value lies in curating products, underwriting small orders, and enabling independent retailers to compete with larger chains via differentiated assortment and flexible purchasing terms.
How Much Funding Has Faire Raised?
1. Series G
- Amount Raised: $596M
- Date: November 15, 2021
- Lead Investors: Durable Capital Partners, Dragoneer Investment Group, D1 Capital Partners
- Motivation: International expansion, logistics and marketplace scaling.
2. Series I
- Amount Raised: $100M
- Date: November 17, 2025
- Lead Investors: True North Fund (reported)
- Motivation: Continued product and geographic expansion.
Total Funding Raised: $1.7 Billion
Current Valuation: $12.4 Billion (as of Nov 2021)
Latest Funding Date: November 2025
Key Investors
1. Lightspeed Venture Partners / Sequoia (lead early/growth investors)
- Details: Top-tier VCs supporting marketplace and commerce scaling.
- Investment Focus Areas: Marketplaces, SaaS, retail tech.
- Notable Investments: Snapchat, Roblox, Stripe, DoorDash.
2. Durable Capital / Dragoneer / D1 (growth backers)
- Details: Growth funds that back large scale consumer & commerce winners.
- Investment Focus Areas: Late-stage growth, international scale.
- Notable Investments: Multiple large tech winners.
3. Shopify (strategic partner)
- Details: Commerce platform investing strategically in merchant ecosystem players.
- Investment Focus Areas: Merchant tools, fulfillment, marketplace integrations.
Where Is Faire’s Headquarters?
Faire is headquartered in San Francisco, United States, with a product and logistics footprint built to serve independent retailers globally.
What’s Next for Faire?
Faire will keep enhancing merchant finance, inventory intelligence, and logistics to reduce working-capital friction for retailers, while expanding its footprint in European and APAC markets to broaden brand reach.
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