Fast developed a cutting-edge automatic data-filling checkout solution designed to streamline the online shopping experience for businesses and consumers. The platform enabled one-click checkouts by automatically filling in key details, such as names, addresses, and payment information, thereby reducing cart abandonment and improving conversion rates. Beyond checkout, Fast also offered users a unified dashboard to manage purchases, track shipments, and process returns aiming to revolutionize digital transactions with speed, convenience, and trust.
What Is Fast and What Does It Do?
Fast, founded in 2019 by Domm Holland and Allison Barr Allen, is a San Francisco-based (United States) e-commerce technology company.
The company developed an automatic checkout and autofill platform that simplified online purchases for businesses and consumers alike.
Fast employed around 215 professionals as of December 2021.Its technology allowed customers to complete transactions instantly, manage order history, and automate data entry across partner platforms positioning Fast as a next-generation checkout infrastructure provider before it ceased operations in 2022.
How Much Funding Has Fast Raised?
- Series B
• Amount Raised: $102 million
• Date: January 2021
• Lead Investors: Stripe, Addition, Index Ventures, Susa Ventures, Sugar Capital, Jaren Glover
• Motivation: To scale global product adoption, expand merchant integrations, and enhance one-click checkout capabilities. - Series A
• Amount Raised: $30 million
• Date: March 2020
• Lead Investors: Stripe, Index Ventures, Susa Ventures
• Motivation: To accelerate product development and grow the engineering and sales teams. - Seed Round
• Amount Raised: $2.5 million
• Date: October 2019
• Lead Investors: Index Ventures, Susa Ventures
• Motivation: To launch Fast’s initial checkout prototype and onboard pilot merchants.
Total Funding Raised: $134 Million
Current Valuation: $1 Billion (as of November 2020)
Latest Funding Date: January 2021
Key Investors
- Stripe
• Details: Global payments technology company that supports online and in-person financial transactions.
• Investment Focus Areas: Fintech, e-commerce infrastructure, and payment innovation.
• Notable Investments: Fast, Monzo, and Step. - Index Ventures
• Details: A London- and San Francisco-based venture capital firm investing across stages.
• Investment Focus Areas: SaaS, fintech, and consumer tech.
• Notable Investments: Revolut, Figma, and Discord. - Addition
• Details: Growth-stage investment firm founded by Lee Fixel, focusing on technology-driven companies.
• Investment Focus Areas: Fintech, marketplaces, and productivity tools.
• Notable Investments: Stripe, UiPath, and ServiceTitan. - Susa Ventures
• Details: Early-stage venture firm backing data-centric and infrastructure companies.
• Investment Focus Areas: B2B SaaS, fintech, and e-commerce tools.
• Notable Investments: Robinhood, Flexport, and Andela.
Where Is Fast’s Headquarters?
Fast was headquartered in San Francisco, California, one of the world’s leading hubs for fintech and e-commerce innovation. The Bay Area ecosystem offered the company access to engineering talent, venture capital, and strategic partnerships with global commerce platforms.
What’s Next for Fast?
Although Fast ceased operations in 2022, its vision for frictionless online commerce continues to inspire the next generation of e-commerce startups. Former team members and technologies have influenced new ventures in checkout automation and payment optimization, leaving a lasting impact on how digital transactions are built and scaled globally.
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