Fetch joined the Unicorn Club on April 1, 2021, following steady growth in its points-based loyalty platform that rewards users for shopping and scanning receipts. Headquartered in Madison, Wisconsin, United States, Fetch allows consumers to earn redeemable points for gift cards and other rewards, while enabling brands to deliver personalized, purchase-based offers directly to engaged customers.
The company’s unique model bridges consumer engagement and brand marketing through real-time receipt data, making it one of the most successful consumer loyalty startups in the U.S.
Keep reading to learn how Fetch built a $2.5B loyalty ecosystem.
What Is Fetch and What Does It Do?
Founded in 2013, Fetch operates a mobile-first rewards platform that turns everyday shopping into an engaging, gamified experience. Users scan receipts from any store or restaurant to earn points, which can be redeemed for rewards like gift cards, merchandise, or charitable donations.
For businesses, Fetch provides a data-rich channel to understand consumer behavior, launch targeted offers, and build stronger brand loyalty. Its combination of real-time analytics and frictionless user experience has driven adoption across millions of U.S. households.
How Much Funding Has Fetch Raised?
1. Conventional Debt Round
- Amount Raised: $110 million
- Date: September 16, 2025
- Valuation: $2.5 billion (as of April 7, 2022)
- Purpose: Strengthen financial stability and scale loyalty solutions
2. Earlier Funding Rounds (Seed to Series E)
- Cumulative Funding: ~$473 million
- Key Investors: G Squared, Iconiq Capital
- Purpose: Expand user base, enhance AI-powered offer personalization, and deepen brand partnerships
Total Funding Raised: ~$583 million
Latest Funding Date: September 16, 2025
Latest Known Valuation: ~$2.5 billion
Employee Count: 734 (as of December 31, 2023)
Key Investors
1. G Squared
- Details: Global venture capital firm backing high-growth digital consumer and marketplace companies.
- Focus Areas: FinTech, consumer apps, and data-driven loyalty platforms.
2. Iconiq Capital
- Details: Investment management firm supporting category-defining technology companies and consumer brands.
- Focus Areas: Digital commerce, analytics-driven marketing, and enterprise SaaS.
Where Is Fetch’s Headquarters?
Fetch is headquartered in Madison, Wisconsin, United States, with operations focused on data science, product innovation, and brand partnerships.
What’s Next for Fetch?
Fetch plans to expand its ecosystem by integrating AI-driven insights and deeper brand collaborations. The company aims to enhance consumer engagement through personalized rewards, global expansion, and new financial services tie-ins, positioning itself as a leader in loyalty and consumer analytics.
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