GoPro has built a powerful global brand around action cameras, digital storytelling, and immersive media capture. Through rugged, mountable devices and high-performance imaging technology, the company enables adventurers, athletes, and everyday consumers to document experiences across land, air, and water. Beyond hardware, GoPro offers an integrated software ecosystem including mobile apps, cloud backup, editing tools, and subscription services designed to simplify content management. Over time, GoPro has evolved from a camera manufacturer into a multimedia company with a strong community-driven culture that prioritizes creativity, outdoor experiences, and digital content expression.
What Is GoPro and What Does It Do?
GoPro, founded in 2002 in San Mateo, United States, by Nicholas Woodman, is a provider of rugged, wearable, and gear-mountable action cameras paired with a suite of digital content tools. Its products help users capture high-resolution photos and videos in challenging environments, including extreme sports, travel, and underwater settings. GoPro employs 930 people, supporting engineering, content software, and product innovation.
The company builds an end-to-end content ecosystem cameras, mounts, accessories, editing software, and cloud storage empowering users to film, edit, and share seamlessly. Its platform has become synonymous with action content creation and adventure storytelling worldwide.
How Much Funding Has GoPro Raised**?**
1. Series B
- Amount Raised: $200M
- Date: December 2012
- Lead Investors: Foxconn Electronics
- Motivation: To scale manufacturing, expand product lineup, and accelerate global distribution.
2. Series A
- Amount Raised: $88M
- Date: May 2011
- Lead Investors: Riverwood Capital, Steamboat Ventures, Sageview Capital, Walden International, USVP, Clear Ventures
- Motivation: To strengthen supply chain infrastructure and support rapid retail expansion.
3. Seed
- Amount Raised: $205K
- Date: September 2010
- Motivation: To support early product development and initial commercialization.
Total Funding Raised: $288M
Latest Funding Date: December 2012
Key Investors
1. Riverwood Capital
- Details: Private equity firm investing in growth-stage technology ventures.
- Investment Focus Areas: Hardware, enterprise tech, fintech, digital commerce.
- Notable Investments: GoPro, Nutanix, Cohesity, Globant, Nextdoor.
2. USVP (U.S. Venture Partners)
- Details: Early-stage VC firm backing category-leading technology companies.
- Investment Focus Areas: Consumer tech, enterprise software, healthcare.
- Notable Investments: Box, GoPro, Yammer, SunRun, Harmonic.
3. Walden International
- Details: Global venture capital firm focused on technology innovation.
- Investment Focus Areas: Semiconductors, mobility, consumer electronics.
- Notable Investments: Creative Labs, Inphi, GoPro, Ambarella, SINA.
Where Is GoPro’s Headquarters?
GoPro is headquartered in San Mateo, California, giving it access to Silicon Valley’s hardware engineering talent and a strong ecosystem of product design, manufacturing, and media technology partners.
What’s Next for GoPro?
GoPro is investing in next-gen camera hardware, AI-assisted video editing, cloud-based workflows, and recurring subscription revenue. The brand continues expanding its content services to strengthen customer loyalty and cultivate broader creator communities.
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