How Much Did GOAT Raise? Headquarters, Funding & Key Investors

GOAT has raised nearly $500M across multiple rounds, including $1.6M angel funding in 2011, $6M seed in 2012, and significant growth rounds such as $25M Series B (2017), $60M Series C (2018), and $100M Series D (2019). The company continued to scale with a $100M Series E in 2020, followed by its largest round a $195M Series F in June 2021 reaching a $3.7B valuation. Backed by investors including Accel, D1 Capital, Foot Locker, and Index Ventures, GOAT continues expanding globally.

How Much Did GOAT Raise? Funding & Key Investors

GOAT is a peer-to-peer online marketplace specializing in sneakers, apparel, and accessories for men and women. The platform authenticates products, offers new and resale inventory, and provides a trusted buying and selling experience supported by advanced verification and logistics.

Its marketplace model enables buyers to access rare, limited-edition, and mainstream releases, while sellers benefit from a broad, global customer base. With strong growth in the fashion-tech sector, GOAT has become one of the world's leading sneaker resale platforms, expanding into apparel, luxury goods, and international markets.

What Is GOAT and What Does It Do?

GOAT, founded in 2010 by Eddy Lu and Daishin Sugano, is headquartered in Los Angeles, United States. The company operates an online peer-to-peer (P2P) marketplace for buying and selling authentic sneakers, apparel, and accessories from a range of global brands.

GOAT provides sneaker verification, curated product selections, resale inventory management, and mobile-first shopping experiences. The platform also integrates logistics, fraud protection, and product authentication technologies.

With 315 employees as of December 2022, GOAT continues to expand internationally while strengthening its marketplace infrastructure.

How Much Funding Has GOAT Raised?

1. Angel Round

Amount Raised: $1.6M
Date: May 2011
Motivation: To launch the company and support early operations.

2. Seed Round

Amount Raised: $6M
Date: June 2012
Motivation: To develop the platform and expand initial user acquisition.

3. Series A

Amount Raised: $5M
Date: August 2016
Lead Investors: Matrix Partners
Motivation: To scale operations and strengthen the technology foundation.

4. Series B

Amount Raised: $25M
Date: February 2017
Lead Investors: Accel
Motivation: To increase inventory and expand market presence.

5. Series C

Amount Raised: $60M
Date: February 2018
Lead Investors: Index Ventures
Motivation: To expand product categories and enter new markets.

6. Series D

Amount Raised: $100M
Date: February 2019
Lead Investors: Foot Locker
Motivation: To reinforce GOAT’s market position and improve customer experience.

7. Series E

Amount Raised: $100M
Date: September 2020
Lead Investors: D1 Capital Partners
Motivation: To support rapid scaling and global expansion.

8. Series F

Amount Raised: $195M
Date: June 2021
Lead Investors: Park West Asset Management
Motivation: To expand verticals, increase global footprint, and invest in growth.

Total Funding Raised: $500 Million

Current Valuation: $3.7 Billion (as of June 2021)

Latest Funding Date: June 2021

Key Investors

1. Foot Locker, Inc.

Details: A global athletic footwear and apparel retailer with approx. 3,000 stores worldwide.
Investment Focus Areas: Retail, e-commerce, athletic footwear.
Notable Investments: GOAT, Carbon38, Rockets of Awesome.

2. Accel

Details: Global VC firm backing technology and consumer-focused companies across all growth stages.
Investment Focus Areas: Technology, consumer goods, software.
Notable Investments: Facebook, Dropbox, Slack.

3. Andreessen Horowitz

Details: Silicon Valley VC firm funding transformative technology companies.
Investment Focus Areas: Technology, healthcare, fintech.
Notable Investments: Airbnb, Lyft, Pinterest.

4. Index Ventures

Details: International VC firm investing in tech-enabled commerce and consumer businesses.
Investment Focus Areas: Technology, consumer goods, fintech.
Notable Investments: Dropbox, Etsy, Robinhood.

5. Matrix Partners

Details: Early-stage VC firm investing in technology and consumer startups for over 40 years.
Investment Focus Areas: Technology, consumer goods, software.
Notable Investments: HubSpot, Zendesk, Oculus.

Where Is GOAT’s Headquarters?

GOAT is headquartered in Los Angeles, California, a major hub for fashion, culture, sneaker culture, and e-commerce innovation. The location provides direct access to global fashion talent, creators, and a high-volume resale marketplace landscape.

What’s Next for GOAT?

GOAT plans to expand its global logistics network, strengthen authentication capabilities, and grow deeper into apparel and luxury categories. With strong investor backing and rising demand for premium resale goods, the company is positioned to lead in worldwide sneaker and fashion-tech marketplaces.

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