Greenlight is an investment and money management platform designed for kids and teens, helping families teach financial literacy through hands-on tools. The company offers debit cards for children, allowing parents to automate allowances, assign chores, set spending controls, and help their children learn the fundamentals of saving and investing.
The platform integrates financial education with real-world applications, enabling young users to manage their money responsibly under parental guidance. With growing adoption across the United States, Greenlight continues to advance tools that help families build healthier financial habits.
What Is Greenlight and What Does It Do?
Greenlight, founded in 2014 by Johnson Cook and Timothy Sheehan, is headquartered in Atlanta, Georgia. The company offers an app-based financial management platform designed to help kids and teens learn about saving, spending, budgeting, and investing.
The platform features include chore assignments, automated allowances, investment tools, and family financial management dashboards. It provides a secure debit card for kids and empowers parents with real-time oversight and spending controls.
With a workforce of 210 employees as of December 2020, Greenlight continues to expand its financial literacy offerings and investment tools for families across the United States.
How Much Funding Has Greenlight Raised?
1. Series D
- Amount Raised: $260M
- Date: April 2021
- Lead Investors: Andreessen Horowitz
- Motivation: To expand product offerings, strengthen financial literacy tools, and hire additional talent.
2. Series C
- Amount Raised: $215M
- Date: September 2020
- Lead Investors: Canapi Ventures, TTV Capital
- Motivation: To support rapid growth and scale the user base.
3. Series B
- Amount Raised: $54M
- Date: September 2019
- Lead Investors: Drive Capital
- Motivation: To enhance platform features and expand operations.
4. Series A
- Amount Raised: $4M
- Date: July 2018
- Motivation: To develop the initial platform and launch the product.
5. Series A
- Amount Raised: $16M
- Date: December 2017
- Motivation: To expand the team and accelerate product development.
6. Seed Round
- Amount Raised: $7.5M
- Date: June 2017
- Lead Investors: Relay Ventures
- Motivation: To build foundational technology and onboard early adopters.
Total Funding Raised: $556 Million
Current Valuation: $2.3 Billion (as of April 2021)
Latest Funding Date: October 2023
Key Investors
1. Andreessen Horowitz
- Details: Silicon Valley venture capital firm investing in early-stage and growth-stage technology companies.
- Investment Focus Areas: Technology, fintech, consumer products.
- Notable Investments: Facebook, Airbnb, Lyft.
2. Canapi Ventures
- Details: Venture capital firm investing in innovative fintech companies.
- Investment Focus Areas: Financial technology, digital financial services.
- Notable Investments: nCino, Built Technologies.
3. TTV Capital
- Details: Venture capital firm specializing in financial services and fintech innovation.
- Investment Focus Areas: Fintech, payment systems, financial infrastructure.
- Notable Investments: Green Dot, Cardlytics.
4. Wells Fargo Strategic Capital
- Details: Venture capital arm of Wells Fargo supporting strategic technology investments.
- Investment Focus Areas: Financial services, fintech, enterprise solutions.
- Notable Investments: SigFig, Blend.
5. Goodwater Capital
- Details: Venture firm backing global consumer technology startups.
- Investment Focus Areas: Consumer technology, fintech, digital products.
- Notable Investments: Stash, Toss.
Where Is Greenlight’s Headquarters?
Greenlight is headquartered in Atlanta, Georgia, a rapidly expanding fintech hub with strong access to financial service partners, engineering talent, and strategic fintech accelerators. The location supports the company’s mission to scale financial education tools across U.S. households.
What’s Next for Greenlight?
Greenlight plans to strengthen its financial literacy ecosystem by launching credit-building tools, expanding investment education, and integrating more banking partnerships. With major funding support and rising demand for youth-focused financial solutions, the company aims to broaden its platform to include teen-oriented credit products, insurance offerings, and family financial planning tools. As awareness of financial literacy grows nationwide, Greenlight is well-positioned for continued expansion and long-term impact.
Get Investor & Funding Insights with TexAu
TexAu helps sales and business teams uncover detailed fundraising information on companies like Greenlight. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.
Sign Up for Free on TexAu and start uncovering detailed funding insights that give your business a competitive edge.
