Grove is an online, subscription-based marketplace that delivers eco-friendly cleaning and personal-care essentials directly to customers’ doors. Its curated product catalog includes home, skincare, haircare, oral-care, beauty, and pet-care items, with each box customizable to user preferences. Grove champions sustainability by promoting reusable packaging, carbon-neutral shipping, and clean-ingredient formulations. With its strong digital presence and loyal community, Grove is redefining modern consumer retail with a focus on health, transparency, and environmental responsibility.
What Is Grove and What Does It Do?
Grove, founded in 2012 by Chris Clark, Stuart Landesberg, and Jordan Savage, is a San Francisco-based (United States) e-commerce company.
Grove employs 1,117 people as of December 2022 and operates as an online subscription platform providing eco-conscious cleaning and beauty products. Users can customize recurring deliveries, track environmental impact, and discover sustainable alternatives to everyday goods.
Grove’s vertically integrated supply chain ensures ethical sourcing and minimal waste, positioning the company as a leader in clean-commerce innovation.
How Much Funding Has Grove Raised?
- Post IPO Round
• Amount Raised: $15 M
• Date: October 2024
• Lead Investors: Volition Capital
• Motivation: To enhance direct-to-consumer operations and scale sustainable product lines. - Post IPO Round
• Amount Raised: $10 M
• Date: August 2023
• Lead Investors: Volition Capital
• Motivation: To strengthen marketing reach and support retail distribution expansion. - Conventional Debt
• Amount Raised: $72 M
• Date: January 2023
• Lead Investors: Structural Capital, Avenue Capital Group
• Motivation: To refinance existing obligations and invest in operational efficiency.
Total Funding Raised: $527 Million
Latest Funding Date: October 2024
Key Investors
- Glynn Capital
• Details: A growth-stage venture firm investing in digital commerce and software leaders.
• Investment Focus Areas: Consumer tech, sustainability, and SaaS.
• Notable Investments: Grove, Shopify, DocuSign. - Greenspring Associates (now StepStone Group)
• Details: A venture and growth equity investor supporting innovative consumer and tech companies.
• Investment Focus Areas: E-commerce, fintech, and cloud infrastructure.
• Notable Investments: Grove, DoorDash, Robinhood. - Volition Capital
• Details: A Boston-based growth equity firm focused on scalable consumer and tech brands.
• Investment Focus Areas: E-commerce, consumer packaged goods, and software.
• Notable Investments: Grove, Chewy, SodaStream.
Where Is Grove’s Headquarters?
Grove’s headquarters is located in San Francisco, California (United States) a global hub for sustainable consumer innovation and digital commerce. The Bay Area’s strong network of green-tech companies, investors, and product designers supports Grove’s mission to eliminate plastic waste and drive environmental impact through conscious consumption.
What’s Next for Grove?
Grove aims to expand its sustainable product ecosystem and further reduce single-use plastics across its portfolio. The company plans to extend retail partnerships, launch new eco-brands under its private label, and invest in circular-economy packaging solutions. Following recent capital raises, Grove is positioned to strengthen its environmental commitments, achieve profitability, and scale as a public leader in the growing clean-commerce movement.
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