GrubMarket is an AI-powered B2B eCommerce platform transforming the food supply chain by connecting consumers, local farmers, and producers. The platform offers organic fruits, vegetables, dairy, meat, and household essentials with in-house delivery for Android and iOS users. By blending AI-driven software for inventory and logistics with sustainable sourcing, GrubMarket ensures transparency and efficiency in food distribution across North America.
What Is GrubMarket and What Does It Do?
GrubMarket, founded in 2014 by Mike Xu, is headquartered in San Francisco, California, and operates with a team of 11–50 employees (as of July 2024). The company provides an AI-powered B2B platform that connects businesses with farmers and food suppliers, offering affordable, organic, and locally sourced products.
Beyond its marketplace, GrubMarket also develops AI-based tools for inventory management, warehouse automation, and logistics optimization, empowering companies in the food industry to operate more efficiently and sustainably.
How Much Funding Has GrubMarket Raised?
*1. Series A* • Amount Raised: $10M
• Date: September 2015
• Lead Investors: Fosun RZ Capital
• Motivation: To expand market reach and enhance product offerings.
*2. Series B* • Amount Raised: $20M
• Date: August 2016
• Motivation: To scale operations and improve technology infrastructure.
*3. Series B (Extended)* • Amount Raised: $32M
• Date: July 2018
• Lead Investors: Notable Capital
• Motivation: To support rapid growth and market expansion.
*4. Series C* • Amount Raised: $25M
• Date: April 2019
• Lead Investors: Digital Garage, WI Harper Group
• Motivation: To enhance AI capabilities and expand service offerings.
*5. Series D* • Amount Raised: $90M
• Date: October 2020
• Lead Investors: Celtic House Asia Partners
• Motivation: To accelerate technological advancements and market penetration.
*6. Series E* • Amount Raised: $200M
• Date: September 2021
• Lead Investors: Tiger Global Management
• Motivation: To support global expansion and strategic acquisitions.
*7. Series F* • Amount Raised: $120M
• Date: September 2022
• Motivation: To further develop AI technology and expand market reach.
*8. Series G* • Amount Raised: $50M
• Date: March 2025
• Lead Investors: Liberty Street Funds, 3Spoke Capital, ROC Venture Group, Portfolia, Pegasus Tech Ventures, Joseph Stone Capital
• Motivation: To build more AI technology and expand eCommerce reach globally.
Total Funding Raised: $858 Million
Current Valuation: $3.5 Billion **(**as of March 2025)
Latest Funding Date: March 2025
Key Investors
*1. Tiger Global Management* • Details: A global investment firm focused on private and public tech, industrial, consumer, and financial sectors.
• Investment Focus Areas: Technology, consumer, industrial, and financial.
• Notable Investments: Facebook, LinkedIn, Spotify.
*2. Digital Garage* • Details: A Japanese digital marketing and venture capital company supporting tech startups worldwide.
• Investment Focus Areas: Digital marketing, technology, startups.
• Notable Investments: Twitter, Path, LinkedIn.
Where Is GrubMarket’s Headquarters?
GrubMarket is headquartered in San Francisco, California, a hub for technology-driven innovation and startup growth. Its location provides proximity to leading venture capital firms, tech partners, and a skilled workforce, enabling GrubMarket to integrate cutting-edge AI solutions into food distribution while maintaining sustainability and operational efficiency.
What’s Next for GrubMarket?
GrubMarket is focused on scaling its AI-driven food supply chain solutions and strengthening its global e-commerce footprint. The company plans to leverage its recent Series G funding to enhance proprietary technologies like GrubAssist AI, expand operations across North America, South America, Europe, and Africa, and pursue strategic acquisitions. With sustainability and AI innovation at its core, GrubMarket aims to lead the digital transformation of the $1 trillion global food distribution market.
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