Happy Money is a financial planning company offering personal loans designed to help users repay credit card debt and manage financial stress. The platform combines behavioral science with lending products, offering personality-based assessments, stress tracking, and savings tools to promote better money habits. Founded in 2009 by Scott Saunders and headquartered in Torrance, California, Happy Money employs around 395 people as of 2022. By rethinking traditional lending, the company aims to align borrowing with emotional well-being and empower consumers to achieve lasting financial happiness.
What Is Happy Money and What Does It Do?
Founded in 2009 by Scott Saunders, Happy Money is headquartered in Torrance, United States, with a workforce of approximately 395 employees. The company focuses on alternative lending and offers personal loans that help consumers pay off credit card debt and manage their finances holistically. Using data analytics and personality assessments, it provides custom loan and savings plans tailored to individual financial behaviors. Its mission revolves around financial wellness, creating a balance between emotional and economic health through innovative lending tools and digital guidance.
How Much Funding Has Happy Money Raised?
*Series E* • Amount Raised: $146M
• Date: December 2023
• Motivation: To expand product offerings and strengthen its financial wellness ecosystem.*Series D* • Amount Raised: $52.6M
• Date: February 2022
• Lead Investors: Anthemis Group, CMFG Ventures
• Motivation: To support platform growth and enhance lending personalization at scale.*Series D* • Amount Raised: $70M
• Date: September 2019
• Lead Investors: CMFG Ventures, Anthemis Group, Toba Capital
• Motivation: To scale customer acquisition and strengthen partnerships with credit unions.
Total Funding Raised: $342 Million
Current Valuation: $1.1 Billion (as of February 2022)
Latest Funding Date: December 2023
Key Investors
*Toba Capital* • Details: Toba Capital is a venture capital firm investing in software and cloud-based startups with long-term growth potential.
• Investment Focus Areas: SaaS, cloud computing, and enterprise software.
• Notable Investments: Alation, DataRobot, Workato.*FirstMark Capital* • Details: FirstMark Capital is a New York-based VC firm supporting early-stage technology companies with strong market potential.
• Investment Focus Areas: Fintech, consumer tech, and enterprise software.
• Notable Investments: Shopify, Pinterest, Riot Games.*Anthemis Group* • Details: Anthemis Group is a leading digital financial services investor focused on building a more sustainable financial ecosystem.
• Investment Focus Areas: Fintech, insurance, and digital banking.
• Notable Investments: Betterment, eToro, Trov.*CMFG Ventures* • Details: CMFG Ventures is the venture arm of CUNA Mutual Group, investing in financial technology firms driving innovation in consumer finance.
• Investment Focus Areas: Lending, insurtech, and financial wellness.
• Notable Investments: Climb Credit, SpringFour, Goalsetter.
Where Is Happy Money’s Headquarters?
Happy Money is headquartered in Torrance, California, a prime location near the Los Angeles tech corridor. The area offers access to a robust fintech talent pool, strategic partnerships with financial institutions, and a thriving innovation ecosystem.
What’s Next for Happy Money?
Happy Money aims to deepen its impact in the fintech and behavioral finance space by expanding its product suite for emotional and financial well-being. The company plans to partner with additional credit unions and enhance its AI-driven financial assessment tools. With growing consumer demand for transparent, personalized lending options,
Happy Money is poised to lead a new generation of empathetic, purpose-driven fintechs focused on reducing debt and enhancing long-term financial well-being.
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