Heyday joined the Unicorn Club on November 16, 2021, after raising a $555 million Series C funding round led by Raine, valuing the company at $1 billion. Headquartered in San Francisco, California, United States, Heyday operates as an acquirer and incubator of digital brands and e-commerce businesses. The company has raised a total of $800 million in funding and employs 64 people as of December 2023.
Keep reading to learn how Heyday scaled rapidly in the brand acquisition and e-commerce enablement sector.
What Is Heyday and What Does It Do?
Founded in 2020, Heyday is a platform that acquires, incubates, and scales digital consumer brands. It provides capital, data-driven insights, and operational expertise to help e-commerce entrepreneurs grow their businesses at every stage, from incubation to acquisition.
The company combines advanced analytics, brand-building tools, and marketplace optimization capabilities to enhance brand performance across online channels. By offering resources such as financial planning, marketing, and logistics management, Heyday enables independent brands to scale profitably and sustainably.
How Much Funding Has Heyday Raised?
- Series C
- Amount Raised: $555M
- Date: November 16, 2021
- Lead Investor: Raine
- Valuation: $1B
- Purpose: Scale brand acquisitions, expand technology infrastructure, and strengthen analytics and operational tools for brand growth.
- Earlier Rounds (Seed to Series B)
- Cumulative Funding: $245M
- Investors: Premji Invest, Schechter, and others.
- Purpose: Brand acquisition, platform development, and team expansion across major e-commerce markets.
Total Funding Raised: $800M
Latest Funding Date: November 16, 2021
Latest Valuation: $1B
Employee Count: 64 (as of December 31, 2023)
Key Investors
- Raine
- Details: Global merchant bank investing in technology, media, and telecommunications sectors.
- Focus Areas: Digital media, consumer brands, and online marketplaces.
- Premji Invest
- Details: Private equity and venture investment arm of Wipro founder Azim Premji.
- Focus Areas: Technology, consumer, and digital commerce.
- Schechter
- Details: Family-owned financial services and private investment firm.
- Focus Areas: Growth-stage consumer and technology companies.
Where Is Heyday’s Headquarters?
Heyday is headquartered in San Francisco, California, United States, serving global e-commerce entrepreneurs and digital-first brands. Its technology platform and financial expertise enable brand owners to leverage data and capital for sustainable growth and long-term brand equity.
What’s Next for Heyday?
Following its acquisition, Heyday continues to focus on integrating its portfolio of e-commerce brands and refining its platform capabilities. The company aims to strengthen its analytics and logistics infrastructure to enhance brand visibility and marketplace performance. With its deep investor backing and technology-driven model, Heyday remains well-positioned in the evolving digital commerce landscape.
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