How Much Did Highspot Raise? Headquarters, Funding & Key Investors

Highspot has raised approximately $654 million across multiple rounds, including $9.6 million (Series A, 2014), $15 million (Series B, 2017), $35 million (Series C, 2018), $60 million and $75 million (Series D, 2019), $200 million (Series E, 2021), and $248 million (Series F, 2022), achieving a $3.5 billion valuation. Backed by leading investors such as B Capital Group, D1 Capital Partners, ICONIQ Growth, and Madrona Venture Group, Highspot continues to strengthen its market position in AI-powered sales enablement. The company’s consistent funding momentum highlights investor confidence in its scalable technology and international growth strategy.

How Much Did Highspot Raise? Funding & Key Investors

Highspot, founded in 2012 by David Wortendyke, Oliver Sharp, Robert Wahbe, and Scot Gellock, is a Seattle-based (United States) sales enablement platform that leverages AI to optimize sales performance. With a workforce of around 1,000 to 5,000 employees, Highspot helps businesses boost sales productivity through intelligent content recommendations, real-time engagement analytics, and contextual guidance.

Trusted by enterprise clients like Red Hat, InsideView, Sisense, and SAP Concur, the platform streamlines go-to-market operations, training, and customer engagement, empowering global organizations to close deals more effectively and accelerate growth.

What Is Highspot and What Does It Do?

Highspot, founded in 2012 by David Wortendyke, Oliver Sharp, Robert Wahbe, and Scot Gellock, is a Seattle-based (United States) sales enablement and engagement company. The platform uses AI to help sales teams deliver the right content at the right time, track buyer engagement, and refine sales strategies through analytics.

Highspot employs between 1,001-5,000 people. It provides intelligent content management, contextual guidance, and actionable insights to improve sales productivity. The company serves leading global enterprises and is widely recognized as a top performer in the sales automation and enablement industry.

How Much Funding Has Highspot Raised?

1. Debt Financing

Amount Raised: $2.3 M
Date: June 2013
Motivation: To secure capital for early-stage operations.

2. Series A

Amount Raised: $9.6 M
Date: November 2014
Lead Investors: Madrona Venture Group
Motivation: To expand product development and market reach.

3. Series B

Amount Raised: $15 M
Date: June 2017
Lead Investors: Shasta Ventures
Motivation: To scale operations and enhance platform capabilities.

4. Series C

Amount Raised: $35 M
Date: September 2018
Lead Investors: OpenView
Motivation: To accelerate growth and expand the customer base.

5. Series D (Round 1)

Amount Raised: $60 M
Date: June 2019
Lead Investors: ICONIQ Growth
Motivation: To develop AI-driven features and expand market presence.

6. Series D (Round 2)

Amount Raised: $75 M
Date: December 2019
Motivation: To scale operations and enhance product offerings.

7. Series E

Amount Raised: $200 M
Date: February 2021
Lead Investors: Tiger Global Management
Motivation: To expand internationally and invest in product development.

8. Series F

Amount Raised: $248 M
Date: January 2022
Lead Investors: B Capital Group, D1 Capital Partners
Motivation: To expand globally, strengthen marketing, and increase hiring.

Total Funding Raised: $654 Million

Current Valuation: $3.5 Billion (as of Jan 2022)

Latest Funding Date: January 2022

Key Investors

1. B Capital Group

Details: Global venture firm partnering with founders to build transformative tech companies.
Investment Focus Areas: Technology, healthcare, financial services, consumer products.
Notable Investments: Bird, Evidation Health, Ninja Van.

2. D1 Capital Partners

Details: Global investment firm operating across public and private markets.
Investment Focus Areas: Technology, healthcare, consumer sectors.
Notable Investments: Stripe, Instacart, SpaceX.

3. ICONIQ Growth

Details: Tech-focused firm investing in growth-stage enterprises.
Investment Focus Areas: SaaS, cloud, and enterprise technology.
Notable Investments: Snowflake, Uber, Zoom.

4. Madrona Venture Group

Details: Early-stage VC firm based in Seattle investing in innovative technology startups.
Investment Focus Areas: Early-stage cloud, AI, and enterprise tech.
Notable Investments: Amazon, Smartsheet, Redfin.

5. Salesforce Ventures

Details: Investment arm of Salesforce supporting enterprise cloud leaders.
Investment Focus Areas: Cloud computing, AI, and digital collaboration.
Notable Investments: DocuSign, Twilio, Zoom.

Where Is Highspot’s Headquarters?

Highspot’s headquarters is located in Seattle, Washington, a strategic hub for cloud and enterprise software innovation. The city’s deep tech ecosystem, access to engineering talent, and proximity to global enterprises such as Microsoft and Amazon provide Highspot with an ideal environment for AI-driven product development, enterprise partnerships, and scalable growth in sales enablement technology.

What’s Next for Highspot?

Highspot is focused on scaling its AI-powered sales enablement platform globally, driven by increasing demand from enterprises for intelligent sales content and engagement analytics. With a $3.5 billion valuation, the company plans to expand across Europe and Asia, invest in advanced automation, and integrate deeper AI capabilities into its platform. As the global sales enablement market is projected to reach $7.3 billion by 2028, Highspot aims to strengthen its leadership position through innovation, global reach, and continued growth momentum.

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