Company profile

Honest

Honest has raised $496M across multiple rounds, fueling its rise as a leading internet-first consumer brand. Major rounds include a $100M Series D in 2015 led by Glade Brook Capital, Fidelity Investments, Wellington, and IVP, a $67.8M Series E in 2017 led by Fidelity, and a $200M Series F round in 2018 backed by L Catterton. Founded in 2011, Honest expanded its portfolio across clean beauty, personal care, and baby products, emphasizing transparency, safe ingredients, and modern digital retail experiences.

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Quick facts

Total funding: $496M
Founded: 2011

Notable investors

L Catterton
Glade Brook Capital
Fidelity Investments
Wellington
IVP

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