Ibotta connects consumers, retailers, and brands through a simple cashback experience designed to influence purchase behavior and measure ROI. Users browse offers, shop as usual (in-store or online), and claim rewards by uploading receipts or using linked loyalty cards. For retailers and CPG brands, Ibotta delivers targeted promotions, first-party shopper data, and attribution tools that translate rebates into measurable revenue lift. Over time the company has expanded into richer advertising, shopper analytics, and brand partnerships positioning itself as a performance marketing platform for omni-channel consumer spending.
What Is Ibotta and What Does It Do?
Ibotta, founded in 2012 by Luke Swanson, Bryan Leach, and Gregory Mann, is a Denver-based (United States)consumer cashback and loyalty platform. Ibotta employs 988 people and enables shoppers to earn cash rewards on everyday purchases grocery, pharmacy, retail, and e-commerce by activating offers, scanning receipts, or linking loyalty accounts. For brands and retailers, Ibotta provides promotion orchestration, shopper insights, and measurement tools that close the loop between marketing spend and purchase outcomes.
How Much Funding Has Ibotta Raised?
1. Series C
- Amount Raised: $25M
- Date: Jul 25, 2017
- Lead Investors: GGV Capital, Haystack Partners, FJ Labs
- Motivation: Grow product offerings, accelerate retailer integrations, and expand user acquisition.
2. Earlier Series C
- Amount Raised: $40M
- Date: Oct 19, 2015
- Lead Investors: (Consortium / undisclosed lead)
- Motivation: Scale national roll-out, marketing, and platform capabilities.
Total Funding Raised: $97.6M
Current Valuation: $1B (as of Aug 2019)
Latest Funding Date: Aug 2019
Key Investors
1. GGV Capital
- Details: Global VC investing across consumer and enterprise tech.
- Investment Focus Areas: Marketplaces, consumer apps, data infrastructure.
- Notable Investments: Didi, Airbnb, Slack, Square, Wish.
2. Koch Disruptive Technologies
- Details: Strategic investment arm of Koch Industries focused on technology-enabled companies.
- Investment Focus Areas: Consumer tech, logistics, energy tech, data platforms.
- Notable Investments: Inari (agritech), Opendoor (proptech), not all public holdings disclosed.
3. FJ Labs
- Details: Early-stage marketplace investor with a broad consumer and commerce focus.
- Investment Focus Areas: Marketplaces, e-commerce, ad-tech.
- Notable Investments: Wish, Farfetch, Despegar, Delivery Hero, Rappi.
Where Is Ibotta’s Headquarters?
Ibotta is headquartered in Denver, Colorado, placing it near major retail and CPG teams and a growing Rocky-Mountain tech talent base. (≤30 words)
What’s Next for Ibotta?
Ibotta’s priorities include expanding retailer and brand partnerships, improving first-party shopper data products, and increasing monetization through ad-tech and measurement services while driving higher retention and incremental purchase lift for partners.
Get Investor & Funding Insights with TexAu
TexAu helps sales and business teams uncover detailed fundraising information on companies like Ibotta. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.
Sign Up for Free on TexAu and start uncovering detailed funding insights that give your business a competitive edge.
