How Much Did IMPACT Raise? Headquarters, Funding & Key Investors

IMPACT has raised a total of $373 million across multiple funding rounds, including a $100 million Series D in May 2022 and a $150 million Series D in July 2021. Earlier funding includes a $75 million Series C in March 2019, $30 million Series B in June 2016, and multiple Series A rounds totaling over $12 million from 2010 to 2014, along with a $1.78 million Seed round in December 2009. These investments, backed by Qatar Investment Authority, W Capital Partners, Providence Equity Partners, PSG, and Silversmith, supported the platform’s growth, technology enhancements, and global expansion.

How Much Did IMPACT Raise? Funding & Key Investors

IMPACT, founded in 2008 and headquartered in Santa Barbara, is a partnership-management platform that supports businesses in managing affiliate, influencer, referral, and brand-to-brand partnerships. It provides tools for partner discovery, contract and payment management, performance tracking, and optimization. The company has raised around $373 million from investors such as Qatar Investment Authority, PSG, and Providence Equity, and achieved an estimated valuation of $1.5 billion as of July 2021.

What Is IMPACT and What Does It Do?

IMPACT, founded in 2008 by David Yovanno, is a Santa Barbara (United States) based sales force automation and partnership management platform.

With a team of 455 employees (as of December 2023), IMPACT provides tools for managing affiliate, influencer, and referral marketing partnerships, offering partner discovery, contract management, payment processing, and performance tracking.

IMPACT supports various partnership types, including brand-to-brand, commerce content, and mobile partnerships, enabling businesses to optimize engagement, protection, and revenue across the entire partnership lifecycle.

How Much Funding Has IMPACT Raised?

1. Seed Round

Amount Raised: $1.78M
Date: December 2009
Lead Investors: NCT Ventures
Motivation: To launch the platform

2. Series A

Amount Raised: $75K
Date: March 2012
Motivation: Early product development

3. Series A

Amount Raised: $2.05M
Date: January 2010
Motivation: Initial team and infrastructure

4. Series A

Amount Raised: $6M
Date: January 2010
Lead Investors: Redpoint Ventures
Motivation: Product and market expansion

5. Series A

Amount Raised: $3.1M
Date: December 2014
Motivation: Platform development

6. Series A

Amount Raised: $4M
Date: September 2012
Lead Investors: Estalea
Motivation: Product enhancements

7. Series B

Amount Raised: $30M
Date: June 2016
Lead Investors: Silversmith
Motivation: Scaling platform and partnerships

8. Series C

Amount Raised: $75M
Date: March 2019
Lead Investors: PSG, Silversmith
Motivation: Global expansion and technology upgrades

9. Series D

Amount Raised: $150M
Date: July 2021
Lead Investors: Qatar Investment Authority (Corporate)
Motivation: Late-stage growth and pre-unicorn expansion

10. Series D

Amount Raised: $100M
Date: May 2022
Lead Investors: W Capital Partners, Providence Equity Partners
Motivation: Platform scaling and international operations

Total Funding Raised: $373 Million

Current Valuation: $1.5 Billion (as of July 2021)

Latest Funding Date: May 2022

Key Investors

1. Qatar Investment Authority

Details: Sovereign wealth fund of Qatar, investing globally.
Investment Focus Areas: Technology, enterprise software, strategic growth.
Notable Investments: IMPACT, Uber, Glencore

2. Archer Venture Capital

Details: Venture capital firm supporting high-growth tech companies.
Investment Focus Areas: SaaS platforms, B2B solutions, marketing tech.
Notable Investments: IMPACT, other SaaS/enterprise companies

3. W Capital Partners

Details: Institutional investor focused on late-stage technology.
Investment Focus Areas: Enterprise software, SaaS, partnerships platforms.
Notable Investments: IMPACT Series D

4. Providence Equity Partners

Details: Private equity firm specializing in media, communications, and tech investments.
Investment Focus Areas: Software platforms, growth-stage tech.
Notable Investments: IMPACT Series D

5. PSG

Details: Growth equity firm investing in software and technology businesses.
Investment Focus Areas: SaaS, enterprise, partnerships infrastructure.
Notable Investments: IMPACT Series C

Where Is IMPACT’s Headquarters?

IMPACT is headquartered in Santa Barbara, California, United States. The location offers access to a skilled tech workforce, proximity to innovative startups, and strong networking opportunities, which support the development of enterprise-grade partnership management solutions.

What’s Next for IMPACT?

IMPACT plans to enhance its platform capabilities, expand globally, and strengthen its AI-driven partnership optimization tools. The company aims to deepen engagement for brands, affiliates, and influencers while improving analytics, automation, and cross-partnership tracking. Future challenges include scaling infrastructure, expanding adoption across regions, and competing with emerging SaaS platforms in the marketing technology space. With $373 million in funding and a $1.5 billion valuation, IMPACT is poised to become a dominant global player in partnership management.

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