Iterable joined the Unicorn Club on June 15, 2021, after raising a $200 million Series E funding round led by Silver Lake, Adams Street Partners, and Glynn Capital, valuing the company at $2 billion. Headquartered in San Francisco, United States, Iterable offers a cloud-based omnichannel marketing platform that enables brands to deliver personalised, data-driven customer experiences across email, SMS, mobile, and social channels.
The platform helps marketers segment audiences, automate customer journeys, and integrate analytics tools to optimise engagement. With workflow automation, deep integrations, and a scalable architecture, Iterable enables global enterprises to build meaningful and consistent customer relationships.
Keep reading to learn how Iterable became a key player in personalised marketing automation.
What Is Iterable and What Does It Do?
Founded in 2013, Iterable provides an enterprise-grade marketing automation platform built for personalised customer engagement. It enables marketers to design multi-channel campaigns that deliver the right message to the right user at the right time.
Iterable integrates seamlessly with data and analytics platforms such as Mixpanel and Segment.io, allowing teams to manage customer data and trigger real-time interactions. Through a unified dashboard, marketers can send targeted emails, in-app notifications, and SMS messages—all while tracking engagement metrics and optimising campaigns.
How Much Funding Has Iterable Raised?
1. Series E Round
- Amount Raised: $200 million
- Date: June 15, 2021
- Valuation: ~$2 billion
- Lead Investors: Silver Lake, Adams Street Partners, Glynn Capital
- Purpose: Accelerate product innovation, scale global operations, and enhance omnichannel marketing capabilities
2. Earlier Rounds (Seed to Series D)
- Cumulative Funding: ~$143 million
- Key Investors: Glynn Capital, CRV, Index Ventures, Blue Cloud Ventures
- Purpose: Platform development, enterprise customer acquisition, and integration expansion
Total Funding Raised: ~$343 million
Latest Funding Date: June 15, 2021
Latest Known Valuation: ~$2 billion
Employee Count: 581 (as of December 31, 2023)
Key Investors
1. Silver Lake
- Details: Global investment firm specialising in technology and digital economy companies.
- Focus Areas: SaaS platforms, enterprise software, and cloud infrastructure.
2. Adams Street Partners
- Details: Investment firm providing growth equity for technology and software companies.
- Focus Areas: Cloud-based platforms, analytics, and marketing technology.
3. Glynn Capital
- Details: Growth-stage investment firm supporting companies transforming enterprise and consumer experiences.
- Focus Areas: SaaS, digital marketing, and customer engagement platforms.
4. CRV (Charles River Ventures)
- Details: Early-stage venture capital firm backing innovative enterprise and consumer technology startups.
- Focus Areas: AI-powered tools, cloud applications, and marketing automation.
Where Is Iterable’s Headquarters?
Iterable is headquartered in San Francisco, California, United States. The company operates globally, with offices supporting product development, sales, and customer success in North America and Europe.
What’s Next for Iterable?
Iterable continues to invest in AI-driven marketing automation and cross-channel personalisation. The company aims to expand its ecosystem with deeper analytics integrations, improved workflow automation, and enhanced predictive capabilities.
As demand for intelligent customer engagement grows, Iterable is positioning itself to power the next generation of data-centric marketing for enterprise and consumer brands.
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