LeadSquared is a SaaS platform providing sales, marketing, field force, and customer service automation solutions. The platform enables businesses to automate workflows, personalize customer engagement, and unify sales and service teams. LeadSquared supports inside sales, field sales, marketing automation, and customer support, helping organizations improve efficiency and revenue outcomes across customer-facing operations.
Keep reading to explore LeadSquared’s funding journey, investors, and growth strategy.
What Is LeadSquared and What Does It Do?
Founded in 2011, LeadSquared is a customer acquisition and relationship management platform designed for high-growth businesses. The company provides tools for sales automation, marketing automation, field force management, and customer service.
LeadSquared focuses on helping businesses manage leads, automate processes, and drive consistent revenue growth through data-driven customer engagement.
How Much Funding Has LeadSquared Raised?
1. Seed Round
- Amount Raised: ~$5 million
- Date: 2012
- Key Investors: Early-stage angel investors
- Purpose: Build core CRM and marketing automation platform
2. Series A Round
- Amount Raised: ~$15 million
- Date: 2014
- Key Investors: Institutional and early growth investors
- Purpose: Expand product capabilities and initial enterprise adoption
3. Series B Round
- Amount Raised: ~$31 million
- Date: 2021
- Key Investors: WestBridge Capital
- Purpose: Scale global go-to-market and enterprise SaaS adoption
4. Series C Round
- Amount Raised: $153 million
- Date: Jun 12, 2022
- Valuation: $1 billion
- Key Investors: WestBridge Capital, MMPL Trust
- Purpose: Accelerate global expansion and deepen product innovation
Total Funding Raised: $204 million Latest Funding Date: Jun 12, 2022 Latest Known Valuation: $1 billion Employee Count: 911
Key Investors
- WestBridge Capital
- Details: Growth equity firm focused on long-term partnerships
- Focus Areas: SaaS, technology-enabled services, and consumer platforms
- MMPL Trust
- Details: Investment trust backing growth-stage Indian companies
- Focus Areas: Technology, enterprise software, and scalable platforms
Where Is LeadSquared’s Headquarters?
LeadSquared is headquartered in Bengaluru, Karnataka, India, serving as the primary hub for its product development, engineering, and global operations.
What’s Next for LeadSquared?
LeadSquared plans to expand its global SaaS footprint, enhance AI-driven sales and marketing automation, and strengthen offerings for field force and service teams across multiple industries.
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