LTK joined the Unicorn Club on November 22, 2021, after raising a $300 million Series B funding round led by SoftBank Vision Fund, valuing the company at $2 billion. Headquartered in Dallas, Texas, United States, LTK is an influencer-driven e-commerce platform. The company has raised $315M to date and employs 389 people (as of December 2020).
Keep reading to discover how LTK is reshaping the influencer-driven e-commerce industry.
What Is LTK and What Does It Do?
Founded in 2011, LTK (formerly known as LIKEtoKNOW.it) is a leading online platform that aggregates products across multiple categories, including fashion and beauty, home décor, electronics, stationery, toys, and more. LTK enables influencers to share product recommendations with their audiences, creating a shoppable experience that directly connects consumers with the brands they love.
Through partnerships with brands and influencers, LTK helps facilitate seamless product discovery and online purchases, making it a marketplace for influencer-driven commerce.
How Much Funding Has LTK Raised?
- Series B
- Amount Raised: $300M
- Date: November 22, 2021
- Lead Investor: SoftBank Vision Fund
- Valuation: $2B
- Purpose: Expand platform capabilities, grow influencer partnerships, and broaden product catalog.
- Earlier Rounds
- Cumulative Funding: $315M
- Investors: Maverick Ventures, SoftBank Vision Fund
- Purpose: Scale influencer-driven e-commerce platform, enhance product aggregation, and expand into new verticals.
Total Funding Raised: $315M
Latest Funding Date: November 22, 2021
Latest Valuation: $2B
Employee Count: 389 (as of December 31, 2020)
Key Investors
- SoftBank Vision Fund
- Details: A leading global investment fund that supports disruptive and innovative companies, particularly in e-commerce and technology sectors.
- Focus Areas: E-commerce platforms, influencer marketing, and consumer tech.
- Maverick Ventures
- Details: Venture capital firm investing in high-growth companies within tech, consumer goods, and digital marketing.
- Focus Areas: Digital commerce, influencer platforms, and consumer technology.
Where Is LTK’s Headquarters?
LTK is headquartered in Dallas, Texas, United States, one of the country’s key hubs for e-commerce and tech innovation. The company continues to grow as a leading platform in the influencer-driven commerce sector, helping users discover products across a wide range of categories while providing influencers with opportunities to monetize their recommendations.
What’s Next for LTK?
With a $2 billion valuation, LTK is poised to continue its expansion in the influencer-driven commerce space. The company plans to further enhance its platform, build stronger relationships with influencers, and integrate new product categories to meet the growing demand for shoppable content across fashion, beauty, home, fitness, and more. Additionally, LTK will focus on scaling its operations globally and adding new features to improve the influencer marketing experience.
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