Mamaearth joined the Unicorn Club on December 29, 2021 after achieving a valuation above $1 billion. Headquartered in Gurugram, Haryana, India, Mamaearth operates a digital first platform offering toxin free beauty, personal care, and wellness products.
The brand focuses on natural ingredients across skincare, haircare, and baby care categories, serving consumers seeking everyday products without harsh chemicals.
Keep reading to learn how Mamaearth scaled into one of India’s leading beauty and personal care unicorns.
What Is Mamaearth and What Does It Do?
Founded in 2016, Mamaearth is a beauty and personal care company offering toxin free skincare, haircare, and baby care products. The company follows a digital first distribution strategy, selling directly to consumers through its online platform and expanding into offline retail.
Mamaearth emphasizes natural formulations, ingredient transparency, and product safety. Its portfolio caters to daily use personal care needs while avoiding harmful chemicals, positioning the brand strongly within India’s growing clean beauty market.
How Much Funding Has Mamaearth Raised?
1. Seed Round
- Amount Raised: $2 million
- Date: 2017
- Key Investors: Early stage angel investors
- Purpose: Product development, brand launch, and early customer acquisition
2. Series A Round
- Amount Raised: $5 million
- Date: 2018
- Key Investors: Stellaris Venture Partners
- Purpose: Expand product portfolio and strengthen digital distribution
3. Series B Round
- Amount Raised: $18 million
- Date: 2019
- Key Investors: Sequoia Capital India
- Purpose: Scale marketing, expand offline retail presence, and grow supply chain
4. Series C Round
- Amount Raised: $52.4 million
- Date: 2021
- Key Investors: Evolvence Equity Partners, Sofina
- Purpose: Accelerate brand expansion, strengthen omnichannel presence, and support acquisitions
- Unicorn Status: Achieved following this round
5. Angel Round
- Amount Raised: $755,000
- Date: September 13, 2022
- Key Investors: Individual angel investors
- Purpose: Strategic capital infusion and brand level initiatives
Total Funding Raised: $89.4 million Latest Funding Date: September 13, 2022
Key Investors
- Evolvence Equity Partners
- Details: Growth focused private equity firm
- Focus Areas: Consumer brands, technology enabled businesses, and emerging markets
- Sofina
- Details: Global investment company with a long term investment approach
- Focus Areas: Consumer brands, digital platforms, and healthcare
- Sequoia Capital India
- Details: Venture capital firm backing high growth Indian startups
- Focus Areas: Consumer internet, technology, and scalable brands
Where Is Mamaearth’s Headquarters?
Mamaearth is headquartered in Gurugram, Haryana, India, supporting brand strategy, product innovation, marketing, and nationwide operations.
What’s Next for Mamaearth?
Mamaearth plans to expand its product portfolio across beauty and wellness categories, deepen its offline retail footprint, and strengthen direct to consumer engagement. The company is focused on scaling its omnichannel presence, launching new brands, and increasing penetration across Tier 2 and Tier 3 markets in India.
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