OpenWeb joined the Unicorn Club on November 9, 2021, after raising a $150 million Series E funding round led by Insight Partners and Georgian, valuing the company at $1.1 billion. Headquartered in New York City, New York, United States, OpenWeb provides a cross-device advertising and community engagement platform that enables publishers and advertisers to deploy conversation-based ad experiences. The company has raised $393 million to date and employs between 201 and 500 people (as of July 2024).
Keep reading to learn more about how OpenWeb is transforming digital advertising through AI-driven conversation analysis and brand-safe engagement environments.
What Is OpenWeb and What Does It Do?
Founded in 2012, OpenWeb (formerly Spot.IM) is a leading provider of community engagement and conversation-based advertising technology. Its platform allows advertisers to place contextually relevant ads within real-time discussions, increasing engagement and reach.
OpenWeb partners with major publishers, including AOL, MSN, and Fox News, to provide brand-safe, AI-curated ad environments. The system analyzes conversation quality, sentiment, and engagement metrics to optimize ad placements and enhance monetization opportunities for publishers. By fostering meaningful user interactions, OpenWeb aims to build a healthier and more authentic web ecosystem.
How Much Funding Has OpenWeb Raised?
- Series F
- Amount Raised: $170M
- Date: October 27, 2022
- Lead Investor: Georgian, Bright Pixel Capital (formerly Sonae IM)
- Valuation: $1.5B
- Purpose: Expand product suite, accelerate acquisitions, and strengthen publisher partnerships globally.
- Series E
- Amount Raised: $150M
- Date: November 9, 2021
- Lead Investors: Insight Partners, Georgian
- Valuation: $1.1B
- Purpose: Scale conversation-based ad solutions, advance AI models for content quality analysis, and expand the publisher network.
- Earlier Rounds
- Total Earlier Funding: ≈ $73M (Seed through Series D combined)
- Key Investors: West Coast Equity Partners, Scale Up Venture Capital, and other notable investors.
- Purpose: Platform development, AI integration, and early-stage publisher partnerships.
Total Funding Raised: $393M
Latest Funding Date: October 27, 2022
Latest Valuation: $1.5B
Employee Count: 201–500 (as of July 1, 2024)
Key Investors
- Insight Partners
- Details: Global private equity and venture capital firm supporting scale-up technology companies in software and digital platforms.
- Focus Areas: SaaS, AI, data analytics, and digital infrastructure.
- Georgian
- Details: Growth-stage investment firm focused on data-driven software companies with advanced AI capabilities.
- Focus Areas: AI, machine learning, and predictive analytics for SaaS and adtech.
- West Coast Equity Partners
- Details: Venture capital firm investing in early- and growth-stage technology startups with scalable digital platforms.
- Focus Areas: AdTech, cloud infrastructure, and enterprise SaaS.
- Scale Up Venture Capital
- Details: Investment firm supporting fast-growing digital and SaaS-based businesses across the U.S. and Europe.
- Focus Areas: AdTech, marketing technology, and community engagement platforms.
Where Is OpenWeb’s Headquarters?
OpenWeb is headquartered in New York City, New York, United States, where it designs and manages its AI-driven engagement and advertising solutions. The company also operates globally, with regional offices that support publishers and advertisers worldwide.
What’s Next for OpenWeb?
Following its Series F funding, OpenWeb aims to expand its product capabilities, integrate more advanced AI-driven moderation tools, and enhance personalization for advertisers and publishers. The company plans to deepen partnerships with media organizations, strengthen its global footprint, and pursue strategic acquisitions to expand its ad network ecosystem.
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