Optimizely is a leading digital experience optimization platform empowering businesses to experiment, personalize, and deliver high-performance customer experiences. Its end-to-end suite supports A/B testing, content management, digital commerce, and feature experimentation, enabling teams to optimize every touchpoint. Trusted by global enterprises, Optimizely helps brands enhance conversion rates, streamline operations, and scale content. Known for its robust experimentation engine, it has become a cornerstone in modern digital marketing and product development workflows.
What Is Optimizely and What Does It Do?
Optimizely, founded in 2009 by Dan Siroker and Pete Koomen, is an acquired cloud-based digital experience and content marketing platform headquartered in San Francisco, United States. The company develops tools for A/B testing, personalization, feature experimentation, and web content optimization.
Optimizely offers a powerful suite that enables marketers, product teams, and developers to experiment rapidly and make data-driven decisions.
Optimizely employs 62 employees. Its platform supports enterprise-grade experimentation across web, mobile, and omnichannel experiences, making it a global leader in digital experience management.
How Much Funding Has Optimizely Raised?
1. Series A
- Amount Raised: $33.7M
- Lead Investors: Benchmark, Bain Capital Ventures, and others
- Motivation: To scale product development and expand the experimentation platform.
2. Series B
- Amount Raised: $57M
- Lead Investors: Andreessen Horowitz, Benchmark
- Motivation: To accelerate global expansion and enhance experimentation technology.
3. Series C
- Amount Raised: $58.5M
- Lead Investors: Index Ventures, Andreessen Horowitz, and others
- Motivation: To strengthen enterprise capabilities and grow engineering teams.
4. Series D
- Amount Raised: $50M
- Lead Investors: Goldman Sachs, Accenture
- Motivation: To advance digital experience offerings and expand commercial operations.
5. Conventional Debt
- Amount Raised: $55M
- Lead Investors: Bridge Bank
- Motivation: To support strategic growth initiatives and operational scaling.
Total Funding Raised: $200M
Latest Funding Date: June 2019
Key Investors
1. Andreessen Horowitz
- Details: Andreessen Horowitz is a leading Silicon Valley venture firm backing transformative technology companies.
- Investment Focus Areas: Software, AI, developer tools, enterprise technology.
- Notable Investments: Meta, Airbnb, GitHub, Slack, Coinbase.
2. Index Ventures
- Details: Index Ventures is a global venture capital firm investing in technology-driven startups across the US and Europe.
- Investment Focus Areas: SaaS, enterprise software, consumer internet.
- Notable Investments: Dropbox, Figma, Notion, Revolut.
3. Benchmark
- Details: Benchmark is an early-stage venture capital firm known for funding category-defining technology companies.
- Investment Focus Areas: Consumer internet, enterprise software, marketplaces.
- Notable Investments: Uber, Twitter, Snapchat, Yelp.
4. Bain Capital Ventures
- Details: BCV invests across fintech, SaaS, infrastructure, and tech-enabled business models.
- Investment Focus Areas: Financial services, SaaS, security, infrastructure.
- Notable Investments: LinkedIn, Redis Labs, DocuSign.
Where Is Optimizely’s Headquarters?
Optimizely is headquartered in San Francisco, United States, a hub for world-class software engineering and digital innovation.
What’s Next for Optimizely?
Optimizely is positioned to continue advancing experimentation-driven digital experiences. Its future focus includes deeper AI-powered personalization, automated experimentation, enhanced content intelligence, and expanded integrations across enterprise ecosystems. With its strong investor backing and established market presence, Optimizely is expected to strengthen its role as a leading platform for digital optimization and product innovation.
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