Perch joined the Unicorn Club on May 26, 2021, after raising a $775 million Series C funding round led by SoftBank Vision Fund, which valued the company at $1 billion. Headquartered in Boston, Massachusetts, United States, Perch operates as a customer-centric e-commerce platform that acquires and scales high-performing Amazon FBA and D2C brands. The company focuses on product development driven by direct customer feedback, ensuring that designs meet consumer expectations in terms of size, material, and style.
Perch manages end-to-end manufacturing, logistics, and brand growth globally across multiple product categories, including home goods, lifestyle, and baby care.
Keep reading to learn how Perch turned e-commerce brand aggregation into a billion-dollar business model.
What Is Perch and What Does It Do?
Founded in 2019, Perch accelerates the growth of owned and acquired consumer brands by combining operational expertise with advanced analytics. It identifies successful marketplace sellers, acquires them, and scales their reach through supply-chain optimization, targeted marketing, and multi-channel distribution. The company’s model blends technology, logistics, and customer insight to build a sustainable portfolio of online brands.
How Much Funding Has Perch Raised?
- Series C Round
- Amount Raised: $775 million
- Date: May 26, 2021
- Lead Investor: SoftBank Vision Fund
- Purpose: Expand global brand acquisitions, strengthen technology infrastructure, and optimize supply chain operations.
- Earlier Rounds (Seed to Series B)
- Cumulative Funding: ~$131 million
- Key Investors: Spark Capital, Tectonic Ventures, Boston Seed Capital
- Purpose: Support brand acquisitions, build data-driven marketing capabilities, and grow the internal team.
Total Funding Raised: ~$906 million
Latest Funding Date: May 26, 2021
Latest Known Valuation: ~$1 billion
Employee Count: 201 – 500 (as of July 1, 2024)
Key Investors
- SoftBank Vision Fund
- Details: A global investment fund backing technology-driven business models with significant potential.
- Focus Areas: E-commerce infrastructure, marketplace platforms, and consumer technology.
- Spark Capital
- Details: Venture capital firm focused on early and growth-stage investments in technology and consumer internet companies.
- Focus Areas: Consumer marketplaces, data-driven platforms, and brand aggregators.
- Tectonic Ventures
- Details: Early-stage venture firm investing in companies driving operational excellence and innovation.
- Focus Areas: E-commerce logistics, SaaS platforms, and scalable digital ecosystems.
Where Is Perch’s Headquarters?
Perch is headquartered in Boston, Massachusetts, United States. Its operations include brand acquisition strategy, e-commerce management, logistics optimization, and technology-driven analytics.
What’s Next for Perch?
Perch aims to expand its portfolio of consumer brands globally by leveraging advanced analytics, AI-powered demand forecasting, and localized manufacturing. The company continues to refine its acquisition strategy, exploring new categories and developing proprietary tools to manage pricing, marketing, and fulfillment efficiency at scale.
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