PicsArt is a globally recognized photo and video editing platform that allows users to transform their creativity through AI-assisted editing tools. The platform offers features such as background removal, custom filters, stickers, collage creation, and video editing. Designed for both casual users and professionals, PicsArt has become a go-to tool for creators looking to enhance and share visual content seamlessly. With its subscription-driven business model, the company continues to innovate in the creator economy, helping users produce high-quality content across social media and digital platforms.
What Is PicsArt and What Does It Do?
PicsArt, founded in 2011 by Hovhannes Avoyan, is a Miami-based (United States) online photo and video creation tools company. The company provides an AI-powered mobile app that enables users to edit photos and videos using tools for background removal, stickers, resizing, and collage creation.
PicsArt employs around 34 people.Its platform supports advanced creative workflows, allowing users to remix images, design slideshows, apply artistic filters, and make videos more engaging.
PicsArt generates revenue primarily through a subscription-based model, catering to both everyday users and content professionals seeking high-quality digital tools.
How Much Funding Has PicsArt Raised?
- Series A
- Amount Raised: $15 Million
- Date: June 2015
- Lead Investors: Insight Partners, Sequoia Capital
- Motivation: To expand user growth and enhance mobile editing tools for a global audience.
- Series B
- Amount Raised: $20 Million
- Date: April 2016
- Lead Investors: DCM Ventures, Siguler Guff
- Motivation: To strengthen R&D and improve AI-powered creative functionalities.
- Series C
- Amount Raised: $130 million
- Date: August 2021
- Lead Investors: SoftBank Vision Fund, Sequoia Capital, G Squared, Tribe Capital, Siguler Guff, Graph Ventures, DCM Ventures
- Motivation: To enhance AI editing features, expand enterprise integrations, and support global market growth.
Total Funding Raised: $195 Million
Current Valuation: $1.5 Billion (as of August 2021)
Latest Funding Date: August 2021
Key Investors
- SoftBank Vision Fund
- Details: Managed by SoftBank Group, this global venture fund invests in transformative technology leaders.
- Investment Focus Areas: Artificial Intelligence, Robotics, Consumer Internet
- Notable Investments: Uber, WeWork, ByteDance
- Sequoia Capital
- Details: A global VC firm supporting early- and growth-stage tech innovators worldwide.
- Investment Focus Areas: Technology, Healthcare, Consumer Services
- Notable Investments: Apple, Google, Airbnb
- Insight Partners
- Details: A private equity and venture capital firm backing growth-stage technology companies.
- Investment Focus Areas: Software, Internet, Data
- Notable Investments: Twitter, Shopify, DocuSign
- DCM Ventures
- Details: A venture capital firm investing in early-stage technology startups across the U.S., China, and Japan.
- Investment Focus Areas: Technology, Fintech, Consumer Internet
- Notable Investments: Bill.com, SoFi, Lime
- G Squared
- Details: A growth-stage venture firm supporting high-potential technology companies globally.
- Investment Focus Areas: Technology, E-commerce, Fintech
- Notable Investments: Lyft, Coursera, Instacart
Where Is PicsArt’s Headquarters?
PicsArt’s headquarters is located in Miami, Florida, United States. Its presence in Miami positions the company strategically within the growing North American tech and creator ecosystem. The location also offers access to a diverse creative community and a strong talent pool, aligning with PicsArt’s mission to empower creators worldwide through advanced editing technology.
What’s Next for PicsArt?
With over 150 million monthly active users, PicsArt aims to solidify its position as a leader in the global creator economy. The company plans to expand its AI-driven editing suite and introduce more tools tailored for prosumer and business users. As digital storytelling and short-form content continue to grow, PicsArt is focused on integrating advanced generative AI capabilities and deepening partnerships with platforms in advertising, e-commerce, and social media.
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