How Much Did Pinterest Raise? Headquarters, Funding & Key Investors

Pinterest has raised $1.47 billion across multiple rounds and strategic post-IPO financings to grow its visual discovery and shopping platform. Funding highlights include a $150M Series G tranche (June 17, 2017) and later post-IPO financings and strategic backings, with continued capital to scale ads and commerce. Founded in 2010, Pinterest used funding to build search and recommendation systems, improve shopping integrations, and expand visual discovery features turning user inspiration into measurable commerce and ad revenue while maintaining a focus on curation and intent-driven discovery.

How Much Did Pinterest Raise? Funding & Key Investors

Pinterest is a visual discovery engine and social platform where people collect and organize ideas pins across design, recipes, fashion and shopping interests. The platform blends search, recommendation algorithms and visual search to help users discover products and inspiration, and it monetizes through native shoppable ads and merchant integrations. Pinterest’s strength is intent-driven traffic (users looking for ideas to act on), which creates high-value signals for brands and retailers. Over time Pinterest has expanded commerce tools, creator programs and measurement for advertisers.

What Is Pinterest and What Does It Do?

Pinterest, founded in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp, is a San Francisco-based (United States) social platforms and online photos company that enables visual bookmarking, discovery and shoppable inspiration.

Pinterest employs 4,014 people. Users create boards and pin images and videos to save ideas; Pinterest’s recommendation engine surfaces related content and shopping opportunities.

The platform helps brands reach consumers with intent to buy through product tagging, ads and partnerships that turn visual discovery into conversion.

How Much Funding Has Pinterest Raised?

1. Series G

Amount Raised: $150M
Date: June 17, 2017
Lead Investors: Brandtech Group, Emerson Collective, SharesPost
Motivation: Scale ad products and international footprint.

Total Funding Raised: $1.47B
Latest Funding Date: July 2022

Key Investors

1. Fidelity Investments

Details: Institutional investor participating across late-stage and public rounds.
Investment Focus Areas: Tech, consumer internet, platform businesses.
Notable Investments: Uber, Airbnb, SpaceX.

2. Emerson Collective

Details: Philanthropic and investment vehicle supporting media and tech.
Investment Focus Areas: Media, education, consumer products.
Notable Investments: Snapchat (strategic), various media initiatives.

3. SharesPost / Brandtech / Founders Future

Details: Growth and strategic investors supporting late-stage scale and international expansion.
Investment Focus Areas: Media distribution, adtech, commerce.

Where Is Pinterest’s Headquarters?

Pinterest is headquartered in San Francisco, California, United States, near major tech and advertising ecosystems.

What’s Next for Pinterest?

Pinterest aims to deepen shopping integrations, improve visual and multimodal search, support creators, and enhance advertiser measurement converting more visual discovery into direct commerce while improving personalization and international monetization.

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