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How Much Did Productboard Raise? Headquarters, Funding & Key Investors

Productboard, a San Francisco-based product management software company, has raised $262 million across multiple rounds, reaching a $1.72 billion valuation after its $125 million Series D round in February 2022. The latest funding was led by Dragoneer Investment Group and Tiger Global Management, with participation from Sequoia Capital, Index Ventures, Kleiner Perkins, Bessemer Venture Partners, and Credo Ventures. Earlier rounds included $72 million Series C (2021) and $45 million Series B (2020). Productboard’s AI-powered platform helps teams prioritize, plan, and align on product strategy, driving smarter, customer-focused development.

    Founded in 2014 by Daniel Hejl and Hubert Palan, Productboard is headquartered in San Francisco, California. With a team of 251–500 employees, the company develops AI-powered product management software that helps organizations understand customer needs, prioritize features, and align teams around a unified roadmap. The platform combines research management, competitive analysis, and release planning while integrating with tools like JIRA, Slack, Intercom, and Zendesk. Productboard’s mission is to help companies deliver the right products efficiently and strategically by bridging customer insights with execution workflows.
    What Is Productboard and What Does It Do?

    Productboard, founded in 2014 by Daniel Hejl and Hubert Palan, is headquartered in San Francisco, California.

    With a team of 251-500 employees, Productboard builds AI-powered product management software that enables teams to understand customer needs, prioritize features, and align stakeholders around a unified roadmap.

    The platform provides tools for research management, competitive analysis, prioritization, release planning, and integration with systems such as JIRA, Slack, Intercom, and Zendesk. By combining customer insight with execution workflows, Productboard helps organizations deliver the right products efficiently and strategically.

    How Much Funding Has Productboard Raised?

    1. Series D 

    • Amount Raised: $125 million
    • Date: February 2022
    • Lead Investors: Dragoneer Investment Group, Tiger Global Management
    • Motivation: To scale its enterprise-grade product management platform and accelerate AI-driven innovation.

    2. Series C 

    • Amount Raised: $72 million
    • Date: April 2021
    • Lead Investors: Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners
    • Motivation: To expand globally and enhance integrations across product ecosystems.

    3. Series B 

    • Amount Raised: $45 million
    • Date: January 2020
    • Lead Investors: Sequoia Capital, Bessemer Venture Partners
    • Motivation: To strengthen core product features and customer research capabilities.

    4. Series A 

    • Amount Raised: $10 million + $8 million (additional Series A extension in 2018)
    • Date: 2018 – 2019
    • Lead Investors: Index Ventures, Kleiner Perkins, Credo Ventures, Rockaway Capital, Reflex Capital
    • Motivation: To expand its product vision and build early GTM infrastructure.

    Total Funding Raised: $262 Million

    Current Valuation: $1.72 Billion (as of February 2022)

    Latest Funding Date: February 2022

    Key Investors

    1. Dragoneer Investment Group

    • Details: A growth-focused investment firm managing $25 billion in long-term capital.
    • Investment Focus Areas: Technology, internet, software, consumer companies.
    • Notable Investments: Airbnb, Spotify, Uber.

    2. Tiger Global Management

    • Details: A global investment firm with extensive backing in internet, software, and fintech companies.
    • Investment Focus Areas: Internet, software, consumer, financial technology.
    • Notable Investments: Facebook, LinkedIn, Stripe.

    3. Sequoia Capital

    • Details: A premier venture capital firm backing transformative companies from idea to IPO.
    • Investment Focus Areas: Technology, healthcare, consumer, financial services.
    • Notable Investments: Apple, Google, WhatsApp.

    4. Index Ventures

    • Details: A venture capital firm supporting tech-enabled businesses across all stages.
    • Investment Focus Areas: Technology, e-commerce, financial services.
    • Notable Investments: Dropbox, Slack, Robinhood.

    5. Kleiner Perkins

    • Details: An early-stage and growth VC firm with a legacy of backing market-defining companies.
    • Investment Focus Areas: Technology, life sciences, healthcare.
    • Notable Investments: Amazon, Google, Twitter.

    Where Is Productboard’s Headquarters?

    Productboard is headquartered in San Francisco, California, a strategic hub for SaaS and product innovation. The city’s concentration of tech talent and investor access enables Productboard to collaborate with top software ecosystem partners and scale its AI-driven product management platform globally.

    What’s Next for Productboard?

    Productboard is entering a phase of accelerated growth. The company aims to deepen AI capabilities for predictive product planning, enhance integrations with leading enterprise tools, and expand its presence across North America and Europe. Backed by top-tier investors and a $1.72 billion valuation, Productboard may pursue future capital raises or an IPO as it continues to redefine how companies build products that customers love.

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