Purplle is a beauty and personal care brand offering cosmetics, skincare, haircare, fragrances, and wellness products through its digital platform. The company enables users to browse products, track orders, and make secure payments using multiple payment methods. Purplle focuses on building private labels alongside a curated marketplace, serving India’s growing beauty and personal care consumer base.
Keep reading to explore Purplle’s funding history, investors, and growth strategy.
What Is Purplle and What Does It Do?
Founded in 2011, Purplle is a beauty and cosmetics platform that operates a hybrid marketplace and private-label business model. The company offers a wide range of beauty, skincare, haircare, and wellness products targeted at value-conscious consumers.
Purplle leverages technology, data insights, and content-led commerce to drive customer discovery, personalization, and repeat purchases.
How Much Funding Has Purplle Raised?
1. Seed Round
- Amount Raised: ~$5 million
- Date: 2013
- Key Investors: Angel investors
- Purpose: Build initial eCommerce platform and onboard early beauty brands
2. Series A Round
- Amount Raised: ~$14 million
- Date: 2015
- Key Investors: IvyCap Ventures, Blume Ventures
- Purpose: Scale platform operations and expand product categories
3. Series B Round
- Amount Raised: ~$25 million
- Date: 2017
- Key Investors: Blume Ventures, IvyCap Ventures
- Purpose: Strengthen supply chain and private label development
4. Series C Round
- Amount Raised: ~$76 million
- Date: 2021
- Key Investors: Kedaara Capital, Premji Invest
- Purpose: Accelerate customer acquisition and brand building
5. Series D Round
- Amount Raised: ~$150 million
- Date: 2022
- Key Investors: ADIA, Kedaara Capital
- Purpose: Expand omnichannel presence and private label portfolio
6. Series E Round
- Amount Raised: $34.8 million
- Date: Jun 09, 2022
- Valuation: $1 billion
- Key Investors: Paramark Ventures
- Purpose: Support unicorn-scale growth and operational efficiency
7. Series F Round
- Amount Raised: $178 million
- Date: Jun 27, 2024
- Valuation: $1.3 billion
- Key Investors: Kedaara Capital, ADIA
- Purpose: Expand private labels, improve margins, and strengthen omnichannel strategy
Total Funding Raised: $560 million Latest Funding Date: Jun 27, 2024 Latest Valuation: $1.3 billion Employee Count: 973
Key Investors
- Kedaara Capital
- Details: Private equity firm focused on India growth investments
- Focus Areas: Consumer brands, financial services, and healthcare
- Abu Dhabi Investment Authority (ADIA)
- Details: Sovereign wealth fund of Abu Dhabi
- Focus Areas: Global consumer, technology, and growth assets
- Paramark Ventures
- Details: Investment firm backing high-growth consumer companies
- Focus Areas: Consumer internet, retail, and digital platforms
Where Is Purplle’s Headquarters?
Purplle is headquartered in Mumbai, Maharashtra, India, serving as the central hub for its brand strategy, product development, and business operations.
What’s Next for Purplle?
Purplle plans to scale its private label brands, deepen omnichannel distribution, and focus on profitability while expanding its presence across Tier II and Tier III Indian cities.
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