REEF has raised $768M to date, highlighted by a $766M Series D on Nov 2, 2020, led by SoftBank and Mubadala alongside Oaktree and UBS. Founded in 2013, REEF transforms parking assets into neighborhood hubs that offer fulfillment, ghost kitchen operations, last-mile logistics, POS/ordering systems, and proximity marketing. Funding has supported rapid market expansion, platform development, and partnerships with retailers and food brands. With millions in annual revenue and thousands of on-the-ground staff, REEF converts underused urban real estate into service-dense commerce nodes.
Keep reading to learn how REEF is redefining urban infrastructure and last-mile commerce.
What Is REEF and What Does It Do?
REEF, founded in 2013 by Ari Ojalvo, Philippe Saint-Just, and Aziz Ihsanoglu, is a Miami-based, United States urban infrastructure and commerce company.
REEF employs 7,150 people and converts parking assets into neighborhood hubs for food, delivery, and retail. It provides managed kitchen spaces, last-mile logistics, POS and ordering platforms, mobile parking apps, digital signage, and fulfillment services, helping brands reach customers faster and monetizing urban real estate.
How Much Funding Has REEF Raised?
1. Series D
- Amount Raised: $766M
- Date: Nov 02, 2020
- Lead Investors: SoftBank, Mubadala, Oaktree Capital Management, UBS, Target Global
- Purpose: Rapid expansion of REEF hubs, capital for operations, and tech platform buildout
Total Funding Raised: $768M
Current Valuation: $1B (as of Jun 2018)
Latest Funding Date: Nov 2020
Key Investors
- SoftBank
- Details: Global tech investor with huge late-stage capital
- Focus Areas: Marketplaces, logistics, real-estate tech, mobility
- Notable Investments: Uber, WeWork, DoorDash, Grab, Oyo
- Mubadala
- Details: Abu Dhabi sovereign investor with strategic growth capital
- Focus Areas: Infrastructure, logistics, real estate, tech
- Notable Investments: Cognizant, AMD, Uber, Group 42, Northvolt
- Oaktree Capital Management
- Details: Global alternative investment manager focusing on credit and tangible assets
- Focus Areas: Distressed, credit, real estate, infrastructure
- Notable Investments: Caesars (debt), First Republic (debt), Global infrastructure assets
- UBS
- Details: Global financial services firm providing capital solutions and underwriting
- Focus Areas: Asset management, wealth, corporate financing
- Notable Investments: Various private equity and corporate financings
- Target Global
- Details: European venture firm focused on consumer and marketplace businesses
- Focus Areas: Marketplaces, mobility, fintech, consumer tech
- Notable Investments: Delivery Hero, Auto1, Glovo, FlixBus, Wefox
Where Is REEF’s Headquarters?
REEF is headquartered in Miami, Florida, United States, offering strategic access to U.S. and Latin American urban markets.
What’s Next for REEF?
REEF will continue expanding neighborhood hubs, deepen retail & delivery partnerships, refine micro-fulfillment tooling, and focus on unit economics to reach sustainable profitability while pursuing new city deployments.
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