Rokt Technologies joined the Unicorn Club on December 16, 2021, after raising a $325 million Series E funding round led by Tiger Global Management, valuing the company at $1.95 billion. Headquartered in the United States, Rokt offers AI-powered personalization and marketing tools for e-commerce businesses. The company has raised $487 million to date and employs between 201 and 500 people (as of July 2024).
Keep reading to discover how Rokt is redefining e-commerce personalization through intelligent transaction-based marketing.
What Is Rokt Technologies and What Does It Do?
Founded in 2012, Rokt Technologies provides a personalized marketing platform designed specifically for e-commerce businesses. It uses advanced machine learning algorithms to optimize customer engagement and increase transaction revenue by delivering contextually relevant offers and experiences during the purchase moment.
Rokt’s technology enables retailers and brands to capture the full potential of each transaction by managing trade-offs between upselling, cross-selling, app installations, re-engagement campaigns, and other marketing actions. The platform integrates seamlessly into existing checkout and transaction flows, allowing companies to unlock new revenue streams without compromising user experience.
By focusing on the transaction moment, a critical and high-intent phase of the customer journey, Rokt helps businesses achieve measurable improvements in conversion rates and average order values. This performance-driven approach has made Rokt a trusted partner for some of the world’s largest e-commerce and digital brands.
How Much Funding Has Rokt Technologies Raised?
- Series E
- Amount Raised: $325M
- Date: December 16, 2021
- Lead Investor: Tiger Global Management
- Valuation: $1.95B
- Purpose: Scale international operations, accelerate AI innovation, and expand its enterprise customer base.
- Series D
- Amount Raised: $80M
- Date: December 2020
- Lead Investor: TDM Growth Partners
- Purpose: Support product development and strengthen its marketing automation suite.
- Series C
- Amount Raised: $48M
- Date: October 2019
- Lead Investor: Square Peg Capital
- Purpose: Expand global reach and develop data science capabilities for personalization.
- Series B
- Amount Raised: $25M
- Date: April 2017
- Lead Investor: Moelis Australia
- Purpose: Broaden presence in the U.S. and Europe and enhance predictive analytics.
- Seed & Early Rounds
- Amount Raised: $9M (combined)
- Date: 2012–2016
- Purpose: Initial product development and go-to-market execution.
Total Funding Raised: $487M
Latest Funding Date: December 16, 2021
Current Valuation: $3.5B (as of January 16, 2025)
Employee Count: 201–500 (as of July 1, 2024)
Key Investors
- Tiger Global Management
- Details: A global investment firm known for backing high-growth internet, software, and fintech companies.
- Focus Areas: E-commerce, SaaS, and enterprise technology.
- Wellington Management
- Details: One of the world’s largest independent investment management firms, investing across public and private markets.
- Focus Areas: Technology, digital commerce, and consumer innovation.
- TDM Growth Partners
- Details: A long-term growth equity firm based in Australia, focused on scaling disruptive global companies.
- Focus Areas: Consumer technology, data-driven platforms, and marketing infrastructure.
Where Is Rokt Technologies’ Headquarters?
Rokt Technologies is headquartered in the United States, with major offices in New York City and Sydney, Australia. The company maintains a global operational footprint across North America, Europe, and the Asia-Pacific region, supporting enterprise clients in retail, travel, and digital commerce sectors. Its dual presence in the U.S. and Australia allows Rokt to balance Western and Asia-Pacific market expertise while maintaining a 24-hour innovation cycle.
What’s Next for Rokt Technologies?
Rokt is preparing for its next stage of growth, focusing on scaling its AI-driven personalization engine and expanding its e-commerce ecosystem integrations. The company plans to deepen its partnerships with global brands and marketplaces, while exploring new verticals, including financial services and entertainment commerce.
Rokt also aims to advance its data science and privacy technology stack, enabling transparent and consent-based personalization at scale. With a valuation of $3.5 billion (as of January 2025) and strong investor backing, Rokt is poised to become a category-defining leader in commerce experience optimization, bridging the gap between transactions, engagement, and revenue growth.
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