SalesLoft is a leading sales prospecting and engagement platform that helps enterprises modernize their customer outreach and revenue management processes. The company provides a unified suite of tools covering prospecting, communication, pipeline analytics, and renewal tracking. Its AI-powered revenue orchestration engine enables teams to automate follow-ups, prioritize leads, and forecast outcomes with greater accuracy. SalesLoft serves businesses across multiple industries, helping organizations turn every customer interaction into measurable revenue growth.
What Is SalesLoft and What Does It Do?
SalesLoft, founded in 2011 by David Cummings, Tom Noonan, Kyle Porter, Rob Forman, Jason Green, and Timothy Dorr, is an Atlanta-based (United States) software company focused on sales force automation and customer engagement.
SalesLoft employs 554 people and generates annual revenue between $5 million and $25 million. The platform helps enterprises find and engage customers through intelligent automation, guided workflows, and analytics dashboards that improve conversion rates and customer retention.
How Much Funding Has SalesLoft Raised?
- Series E
• Amount Raised: $100 million
• Date: January 2021
• Lead Investors: Owl Rock, Insight Partners, HarbourVest Partners, Emergence Capital, Endeavor
• Motivation: To enhance AI-driven sales orchestration and scale enterprise solutions. - Series D
• Amount Raised: $70 million
• Date: April 2019
• Lead Investors: Insight Partners, HarbourVest Partners, LinkedIn, Emergence Capital
• Motivation: To strengthen customer success operations and expand market share across global B2B markets.
Total Funding Raised: $246 Million
Current Valuation: $2.3 Billion (as of December 2021)
Latest Funding Date: May 2022
Key Investors
- Insight Partners
• Details: A New York-based global venture capital and private equity firm investing in high-growth technology companies.
• Investment Focus Areas: SaaS, enterprise software, and automation.
• Notable Investments: Monday.com, Qualtrics, and SalesLoft. - Owl Rock
• Details: A division of Blue Owl Capital providing growth financing for late-stage technology companies.
• Investment Focus Areas: Enterprise software, fintech, and data analytics.
• Notable Investments: SalesLoft, Tanium, and Rubrik. - Emergence Capital
• Details: A Silicon Valley-based VC firm known for early investments in category-defining SaaS companies.
• Investment Focus Areas: B2B SaaS and enterprise collaboration tools.
• Notable Investments: Salesforce, Box, and SalesLoft.
Where Is SalesLoft’s Headquarters?
SalesLoft is headquartered in Atlanta, Georgia, United States, a rapidly growing tech and startup hub in the Southeast. The city’s strong enterprise software ecosystem and access to top sales talent have positioned SalesLoft as a key player in the global B2B sales-tech market.
What’s Next for SalesLoft?
After its acquisition, SalesLoft continues to evolve its AI-powered revenue orchestration platform to deliver intelligent recommendations for sales teams. The company aims to integrate more deeply with CRM and marketing systems, enabling clients to manage the entire customer lifecycle from prospecting to renewal within one environment. With sustained enterprise demand for automation, SalesLoft remains central to the next wave of intelligent sales enablement platforms.
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