Savage X Fenty is an internet-first lingerie and innerwear brand designed to celebrate diversity, confidence, and body positivity. Its collections for men and women include bras, briefs, lingerie, sleepwear, and undergarments available through a direct-to-consumer model. The platform encourages community engagement by allowing customers to share photos and reviews, creating a movement that merges fashion and self-expression. Through bold designs and inclusive sizing, Savage X Fenty has emerged as a pioneer in fashion tech and digital retail.
What Is Savage X Fenty and What Does It Do?
Savage X Fenty, founded in 2017 by Robyn Rihanna Fenty, is an El Segundo-based (United States) fashion and apparel technology brand. Savage X Fenty employs between 51 and 200 people as of July 2025.
It operates as a digital-first brand offering lingerie, underwear, and sleepwear for all body types. The brand’s technology-driven e-commerce platform personalizes the shopping experience while leveraging social engagement to build brand loyalty.
Savage X Fenty represents a fusion of fashion innovation and inclusivity, positioning itself as a leader in the apparel and fashion tech sector.
How Much Funding Has Savage X Fenty Raised?
1. Series C
- Amount Raised: $125M
- Date: January 2022
- Lead Investors: Neuberger Berman, L Catterton, Advent International, Avenir Growth Capital, Marcy Venture Partners, ADG, Multiply, LionTree, Sunley House Capital, ACME, Kensington Capital Partners
- Motivation: To expand physical retail footprint and enhance digital shopping experience through AI and data-driven personalization.
2. Series B
- Amount Raised: $115M
- Date: February 2021
- Lead Investors: L Catterton, Marcy Venture Partners, Kensington Capital Partners, Advent International
- Motivation: To accelerate product development and expand into new international markets.
3. Series B
- Amount Raised: $50M
- Date: August 2019
- Lead Investors: Avenir Growth Capital, TechStyle
- Motivation: To strengthen online presence and increase inventory capacity for new collections.
Total Funding Raised: $290 Million
Current Valuation: $1 Billion (as of February 2021)
Latest Funding Date: January 2022
Key Investors
1. Neuberger Berman
- Details: An independent investment manager focusing on long-term private and public equity investments.
- Investment Focus Areas: Consumer brands, retail innovation, and technology growth.
- Notable Investments: Savage X Fenty, Allbirds, FIGS.
2. L Catterton
- Details: A global private equity firm co-founded by LVMH and focused on consumer brand investments.
- Investment Focus Areas: Fashion, lifestyle, beauty, and consumer tech.
- Notable Investments: Savage X Fenty, Birkenstock, ClassPass.
3. TechStyle Fashion Group
- Details: A tech-driven fashion retail platform behind brands like Fabletics and JustFab.
- Investment Focus Areas: Digital commerce, data analytics, and direct-to-consumer fashion brands.
- Notable Investments: Savage X Fenty, JustFab, Fabletics.
Where Is Savage X Fenty’s Headquarters?
Savage X Fenty is headquartered in El Segundo, California, a thriving center for fashion innovation and digital commerce.
What’s Next for Savage X Fenty?
Savage X Fenty plans to broaden its physical store network while strengthening its e-commerce capabilities through AI-powered recommendation systems. The brand aims to expand its inclusive product line and enter global markets in Europe and Asia. With Rihanna’s vision of representation and body positivity at its core, Savage X Fenty continues to redefine modern fashion by fusing technology, creativity, and authenticity.
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