Sayurbox operates as a digital agriculture and fresh-produce distribution platform designed to shorten the supply chain between farmers and consumers. By sourcing directly from local farms, Sayurbox reduces middle-men dependency, increases farmer income, and ensures fresher products for end-users.
The platform offers fruits, vegetables, herbs, dairy, and pantry staples, delivering to households and businesses while also supporting demand forecasting and crop planning for partner farmers. Sayurbox focuses on supply-chain digitization, quality control, and last-mile logistics to improve efficiency across Indonesia’s agricultural ecosystem.
What Is Sayurbox and What Does It Do?
Sayurbox is a farm-to-consumer commerce platform founded in Indonesia that connects local farmers, food producers, and consumers through a digital marketplace and logistics network. The platform enables farmers to list and distribute fresh produce directly, helping improve pricing transparency and reducing food waste.
Sayurbox sources products from rural farming communities and distributes them to urban consumers via its online marketplace and mobile app. The company focuses on building sustainable agriculture networks, improving farmer earnings, and ensuring consistent product quality through cold-chain and fulfillment infrastructure.
How Much Funding Has Sayurbox Raised?
1. Seed Round
- Amount Raised: $2M
- Date: March 2018
- Lead Investors: East Ventures
- Motivation: To build the platform, onboard farmers, and establish early supply-chain operations.
2. Series A
- Amount Raised: $6M
- Date: July 2019
- Lead Investors: Insignia Ventures Partners
- Motivation: To expand market reach and strengthen logistics and fulfillment capabilities.
3. Series B
- Amount Raised: $15M
- Date: November 2020
- Lead Investors: Alpha JWC Ventures
- Motivation: To scale operations, improve technology, and accelerate farmer-network expansion.
4. Series C
- Amount Raised: $30M
- Date: March 2022
- Lead Investors: Northstar Group
- Motivation: To enhance nationwide distribution, grow product categories, and support market leadership.
Total Funding Raised: $53 Million
Latest Funding Date: March, 2022
Key Investors
1. East Ventures
- Details: A leading Southeast Asian venture capital firm backing high-growth technology startups.
- Investment Focus Areas: Technology, e-commerce, fintech.
- Notable Investments: Tokopedia, Traveloka, Ruangguru.
2. Insignia Ventures Partners
- Details: Singapore-based VC firm investing in early-stage technology companies across Southeast Asia.
- Investment Focus Areas: Technology, healthcare, consumer platforms.
- Notable Investments: Carro, Janio, Payfazz.
3. Alpha JWC Ventures
- Details: A Southeast Asian VC firm known for hands-on support and strong regional networks.
- Investment Focus Areas: Fintech, e-commerce, logistics.
- Notable Investments: Ajaib, Kopi Kenangan, GudangAda.
4. Northstar Group
- Details: A private equity firm with deep investment presence in Indonesia and Southeast Asia.
- Investment Focus Areas: Financial services, consumer, natural resources.
- Notable Investments: Gojek, Bank BTPN, Indomaret.
Where Is Sayurbox’s Headquarters?
Sayurbox is headquartered in Indonesia, operating close to key agricultural regions and urban consumer hubs, enabling efficient sourcing, logistics, and regional market coverage.
What’s Next for Sayurbox?
Sayurbox is expected to further expand its farmer-sourcing network, strengthen cold-chain logistics, and scale its e-grocery footprint across Indonesia. Future priorities include margin optimization, regional supply-chain automation, and partnerships across retail, hospitality, and B2B distribution channels.
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