Scopely is a mobile-first game developer and publisher that focuses on creating live-operational games designed to retain players and monetize over long lifecycles. The company combines data-driven live-ops, frequent content updates, and strategic IP collaborations to deliver titles across mobile and other platforms. Scopely’s approach emphasizes player feedback loops, deep analytics for retention and monetization, and rapid iteration. The organization operates multiple in-house studios and partners with external studios to expand its portfolio, while maintaining centralized teams for UA (user acquisition), live events, and community management.
What Is Scopely and What Does It Do?
Scopely, founded in 2011 by Eytan Elbaz, Eric Futoran, Ankur Bulsara and Walter Driver, is a Culver City–based (United States) mobile gaming company that creates, publishes and live-ops multiplayer and casual games. Scopely employs 746 people and operates as an end-to-end games business architected around player lifetime value.
The company builds titles, acquires studios, and operates live-service ecosystems handling content cadence, in-game economies, analytics, and global marketing. Scopely’s playbook delivers frequent events, deep meta-systems and cross-promotion strategies that keep games commercially healthy for years after launch.
How Much Funding Has Scopely Raised?
1. Series E
- Amount Raised: $340M
- Date: October 28, 2020
- Lead Investors: New View Capital, Battery Ventures, Greycroft, Revolution, Wellington, TSG Consumer Partners, others.
- Motivation: Scale studio acquisitions, UA, and live-ops infrastructure.
2. Series D (mar 2020)
- Amount Raised: $200M
- Date: March 19, 2020
- Lead Investors: Advance, TCG Ventures.
- Motivation: Broaden publishing capabilities and content slate.
3. Series D (oct 2019)
- Amount Raised: $200M
- Date: October 29, 2019
- Lead Investors: NewView Capital, Baillie Gifford, Sands Capital, Revolution, Greycroft, BlackRock, CPP Investments, others.
- Motivation: Accelerate international growth and platform investment.
Total Funding Raised: $1.02 Billion
Current Valuation: $3.3 Billion (as of Oct 2020)
Latest Funding Date: October 2020
Key Investors
1. NewView Capital
- Details: Growth investor focused on media & entertainment.
- Investment Focus Areas: Consumer media, gaming, content.
- Notable Investments: Scopely, [other entertainment plays].
2. Battery Ventures
- Details: Global VC investing across enterprise & consumer tech.
- Investment Focus Areas: Games, SaaS, infrastructure.
- Notable Investments: Wayfair, Glassdoor, Nutanix, Coupa.
3. Greycroft
- Details: Venture firm backing digital-first consumer companies.
- Investment Focus Areas: Media, mobile apps, marketplaces.
- Notable Investments: Venmo, The RealReal, Huffington Post, Scopely.
Where Is Scopely’s Headquarters?
Scopely is headquartered in Culver City, United States, adjacent to Los Angeles’ creative talent pool and media partners.
What’s Next for Scopely?
Expect further studio consolidation, stronger live-ops tooling, deeper use of analytics for content personalization, and continued IP partnerships to drive long-duration engagement and diversified global revenue streams.
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