How Much Did Segment Raise? Headquarters, Funding & Key Investors

Segment has raised $300 million through multiple funding rounds, culminating in a $175M Series D in April 2019 led by Accel, Google Ventures, and Meritech Capital at a $1.5B valuation. Earlier rounds include a $64M Series C (2017) backed by GV and Y Combinator, and earlier seed and Series A/B investments totaling over $20M from firms such as Thrive Capital and Headline. Segment’s acquisition by Twilio in 2020 further validated its strong backing from leading investors. The company remains one of the most well-funded customer data infrastructure platforms globally.

How Much Did Segment Raise? Funding & Key Investors

Segment is a leading customer data platform (CDP) that centralizes, unifies, and routes first-party customer data across analytics, marketing, and data warehouse tools. Its solutions power real-time identity resolution, data governance, ETL pipelines, privacy compliance, audience creation, and multi-channel personalization.

With integrations to over 200 tools—such as Google Analytics, Mixpanel, HEAP, and Adobe Analytics Segment simplifies data infrastructure for engineering, marketing, and product teams.

What Is Segment and What Does It Do?

Segment, founded in 2011 by Calvin French-Owen, Peter Reinhardt, Ilya Volodarsky, and Ian Taylor, is headquartered in San Francisco, United States. The company provides a cloud-based customer data platform that helps businesses collect, unify, and connect customer data across hundreds of analytics, marketing, and data tools.

Its suite includes CDP, data pipelines, identity resolution, governance, compliance, and real-time audience activation.

Segment employs 450+ people, enabling enterprises to improve personalization, analytics accuracy, and customer engagement with complete data transparency.

How Much Funding Has Segment Raised?

1. Pre-Seed Round

Amount Raised: $120K
Date: September 2011
Motivation: To begin early development of the data platform.

2. Seed Round

Amount Raised: $214.7K
Date: February 2011
Motivation: To refine product features and test initial market adoption.

3. Seed Round

Amount Raised: $600K
Date: January 2013
Motivation: To expand engineering and accelerate feature development.

4. Seed Round

Amount Raised: $2M
Date: October 2014
Lead Investors: Headline
Motivation: To scale operations and increase customer reach.

5. Series A

Amount Raised: $15M
Date: October 2014
Lead Investors: Accel
Motivation: To accelerate product development and onboard enterprise customers.

6. Series B

Amount Raised: $27M
Date: October 2015
Lead Investors: Thrive Capital
Motivation: To strengthen infrastructure and support rapid platform growth.

7. Series C

Amount Raised: $64M
Date: July 2017
Lead Investors: Google Ventures, Y Combinator
Motivation: To expand global presence and build advanced CDP features.

8. Series D

Amount Raised: $175M
Date: April 2019
Lead Investors: Accel, Google Ventures, Meritech Capital Partners
Motivation: To open new offices, grow headcount, and evolve customer data infrastructure.

Total Funding Raised: $300 Million

Current Valuation: $1.5 Billion (as of April 2019)

Latest Funding Date: April 2019

Key Investors

1. Accel

Details: Global VC firm investing in category-defining technology companies across stages.
Investment Focus Areas: Software, SaaS, consumer, enterprise tech.
Notable Investments: Facebook, Slack, Dropbox, Spotify.

2. Google Ventures (GV)

Details: Venture arm of Alphabet investing in breakthrough technology and future-defining companies.
Investment Focus Areas: AI, healthcare, cybersecurity, robotics, deep tech.
Notable Investments: Uber, Nest, Flatiron Health, Medium.

3. Meritech Capital Partners

Details: Late-stage VC firm backing high-growth technology and SaaS companies.
Investment Focus Areas: SaaS, enterprise tech, consumer internet.
Notable Investments: Snowflake, Facebook, Salesforce, Tableau.

4. Thrive Capital

Details: Investment firm focused on internet and software companies with high growth potential.
Investment Focus Areas: Software, fintech, consumer tech.
Notable Investments: Stripe, Instagram, GitHub, Robinhood.

5. Y Combinator

Details: Leading startup accelerator providing seed funding and mentorship.
Investment Focus Areas: Software, consumer internet, deep tech.
Notable Investments: Airbnb, Dropbox, Reddit, Stripe.

Where Is Segment’s Headquarters?

Segment is headquartered in San Francisco, California, benefiting from proximity to Silicon Valley’s engineering talent, cloud computing ecosystem, and enterprise SaaS companies, enabling rapid innovation and large-scale CDP deployment.

What’s Next for Segment?

Following its acquisition by Twilio, Segment is expanding deeper into enterprise data infrastructure with unified identity, advanced governance, and AI-powered personalization. The company aims to enhance interoperability across Twilio’s communication stack, strengthen privacy-compliant data pipelines, and broaden integrations with global marketing and analytics tools. With growing demand for first-party data and real-time activation, Segment is positioned to scale as a core infrastructure layer for customer data worldwide.

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