Shop My, founded in 2020, has raised over $160M across multiple rounds, including a $70M Series B that valued the company at $1.5B. The platform provides marketing and affiliate solutions for e-commerce, helping brands drive traffic, conversions, and analytics insights. Funding supported product development, marketplace expansion, and strategic partnerships. Shop My connects merchants with publishers and influencers, enabling scalable performance marketing while optimizing data-driven campaigns for customer acquisition and revenue growth.
Keep reading to see how Shop My scales e-commerce marketing.
What Is Shop My and What Does It Do?
Shop My, founded in 2020, is a United States–based marketing and affiliate platform (city not publicly disclosed). Employee count is currently undisclosed.
The company provides affiliate marketing and influencer-driven commerce solutions, helping brands connect with partners to drive sales. Shop My emphasizes analytics, conversion tracking, and optimized campaign management to deliver measurable ROI for merchants and publishers.
How Much Funding Has Shop My Raised?
1. Series B
- Amount Raised: $70M
- Date: 2023
- Lead Investors: Bain Capital Ventures, Bessemer Venture Partners
- Purpose: Product development, marketplace growth, strategic partnerships
2. Earlier Rounds
- Amount Raised: $90M+
- Date: 2020–2022
- Lead Investors: Not publicly specified
- Purpose: Platform development, market expansion
Total Funding Raised: $160M+ Latest Funding Date: 2023 Current Valuation: $1.5B
Key Investors
- Bain Capital Ventures
- Details: Growth and venture equity firm investing across technology sectors
- Focus Areas: Marketing tech, SaaS, e-commerce
- Notable Investments: Shopify, Flywire, Shop My
- Bessemer Venture Partners
- Details: VC firm with a strong portfolio in cloud, SaaS, and consumer tech
- Focus Areas: Enterprise SaaS, marketplaces, affiliate and marketing platforms
- Notable Investments: LinkedIn, Twilio, Shopify, Shop My
Where Is Shop My’s Headquarters?
Shop My is headquartered in New York, New York, United States, in a new Gramercy office space. Previously, the company was based in Worcester, Massachusetts.
What’s Next for Shop My?
Shop My plans to expand its affiliate network, enhance AI-driven marketing analytics, deepen brand partnerships, and grow its global presence in performance marketing and e-commerce optimization.
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