Side joined the Unicorn Club on March 22, 2021, achieving unicorn status after just over 4 years of operations. Headquartered in San Francisco, California, United States, Side provides technology and operational support for real estate brokers, helping them scale their businesses efficiently. The platform empowers brokers to focus on client relationships while automating administrative tasks, marketing, and transaction management. Side’s solutions have enabled independent brokerages to compete with larger firms by combining a technology-first approach with expert operational guidance.
Keep reading to see how Side became a leading platform transforming the real estate brokerage industry.
What Is Side and What Does It Do?
Founded in 2017, Side offers a platform that modernizes brokerage operations. It provides tools for managing agents, handling transactions, automating marketing campaigns, and streamlining workflows. The platform also features analytics dashboards that enable brokers to monitor performance, identify growth opportunities, and make informed, data-driven decisions.
By integrating technology with real-world support, Side allows brokerages to expand without the typical overhead, helping smaller teams compete with larger, traditional brokerages. Its client base spans residential real estate markets across multiple U.S. cities.
How Much Funding Has Side Raised?
1. Series D Round
- Amount Raised: $50 million
- Date: June 28, 2021
- Purpose: Expand platform features, grow broker network, and strengthen operational support capabilities
2. Earlier Rounds (Seed to Series C)
- Total Funding Before Series D: ~$213 million
- Key Investors: Sapphire Ventures, Scale Up Venture Capital
- Purpose: Product development, technology scaling, and market expansion
Total Funding Raised: ~$263 million
Latest Funding Date: June 28, 2021
Employee Count: 442 (as of December 31, 2021)
Key Investors
1. Sapphire Ventures
- Details: Growth-stage investment firm backing high-performing technology companies.
- Focus Areas: Real estate tech, SaaS platforms, and operational marketplaces.
- Relevance: Sapphire’s expertise in scaling tech platforms supports Side’s mission to modernize brokerages.
2. Scale Up Venture Capital
- Details: Venture capital firm investing in growth-stage companies with strong operational impact.
- Focus Areas: Marketplace platforms, tech-enabled services, and scalable business solutions.
- Relevance: Scale Up provides strategic guidance for scaling operations and expanding Side’s footprint.
Where Is Side’s Headquarters?
Side is headquartered in San Francisco, California, United States, where teams focus on platform development, broker support, operational automation, and analytics solutions. The headquarters serves as the hub for engineering, product innovation, and client success, ensuring brokers receive both the technology and guidance needed to grow efficiently.
What’s Next for Side?
Side plans to enhance its platform with advanced analytics, AI-powered tools, and additional automation features to streamline brokerage operations further. The company also aims to expand into new geographic markets, support more independent brokers, and continue refining tools that allow brokerages to compete at scale.
With the growing adoption of technology-driven brokerage models, Side is positioned to lead innovation in the residential real estate sector.
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