Signifyd joined the Unicorn Club on April 15, 2021, after raising a $205 million Series E funding round led by Owl Rock, valuing the company at $1.34 billion. Headquartered in Palo Alto, California, United States, Signifyd provides fraud prevention and payment validation solutions for online retailers through its machine learning–driven cloud platform.
The company’s system analyzes transactions using geo-location data, social signals, customer history, bank data, and behavioral insights to detect and prevent fraudulent activity. Its approach helps businesses reduce chargebacks, protect revenue, and deliver frictionless customer experiences.
Keep reading to learn how Signifyd became a $1.34B leader in e-commerce fraud prevention and payment intelligence.
What Is Signifyd and What Does It Do?
Founded in 2011, Signifyd offers an AI-powered platform that automates fraud detection and payment verification for e-commerce businesses. By leveraging machine learning and big data, it predicts transaction risk and ensures that legitimate customers are never mistakenly declined.
The platform integrates with leading e-commerce and payment systems, enabling real-time decisions that optimize revenue and enhance customer trust. Signifyd’s products also support compliance, chargeback management, and identity verification across industries.
How Much Funding Has Signifyd Raised?
1. Series E Round
- Amount Raised: $205 million
- Date: April 15, 2021
- Valuation: $1.34 billion
- Lead Investor: Owl Rock
- Purpose: Expand global operations, enhance AI fraud models, and scale enterprise partnerships
2. Earlier Rounds (Seed to Series D)
- Cumulative Funding: ~$189 million
- Key Investors: Section Partners, American Express Ventures, Menlo Ventures
- Purpose: Develop fraud prevention algorithms, strengthen e-commerce integrations, and drive customer acquisition
Total Funding Raised: ~$394 million
Latest Funding Date: April 15, 2021
Latest Known Valuation: ~$1.34 billion
Employee Count: 399 (as of December 31, 2022)
Key Investors
1. Owl Rock
- Details: Investment firm focused on providing growth capital to technology and fintech companies.
- Focus Areas: Payments, SaaS, and risk management platforms.
2. American Express Ventures
- Details: Corporate venture arm of American Express investing in innovative financial and commerce technologies.
- Focus Areas: Fintech, payments infrastructure, and digital commerce.
3. Section Partners
- Details: Growth capital provider supporting later-stage technology and SaaS businesses.
- Focus Areas: E-commerce enablers, cybersecurity, and data analytics.
Where Is Signifyd’s Headquarters?
Signifyd is headquartered in Palo Alto, California, United States, overseeing operations in product development, data science, and global fraud intelligence.
What’s Next for Signifyd?
Signifyd plans to enhance its AI-driven fraud prevention ecosystem by expanding into new payment markets and strengthening its integrations with major e-commerce platforms. The company is also developing predictive analytics tools to help merchants anticipate fraud patterns and improve customer lifetime value.
With a growing international presence and advanced automation capabilities, Signifyd is well-positioned to shape the future of secure, data-driven online commerce.
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