Company profile

SmartAsset

SmartAsset has raised approximately $2.61 M in Seed (Oct 2012), $5.14 M in Series A (May 2014), $12.08 M in Series B (Sep 2016), $28 M in Series C (Jun 2018), and $110 M in Series D (Jun 2021), bringing its total funding to around $161 M. These rounds were led by investors such as Javelin Venture Partners, IA Capital Group, and TTV Capital. Founded in 2012, SmartAsset offers a decision-engine driven comparison platform for financial products (home, insurance, credit) and is scaling its match-making between consumers and advisors, aiming for broader financial-services reach.

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Quick facts

Total funding: $2.61 M
Founded: 2012

Notable investors

IA Capital Group
TTV Capital

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