Spotter is a Los Angeles-based MarketingTech company offering financial backing and AI-driven tools for YouTube creators. Founded in 2019 by Aaron DeBevoise and Christopher Bruno, the company helps creators achieve sustainable growth while retaining ownership of their content.
With a valuation of $1.7 billion (as of February 2022) and $940 million deployed to creators, Spotter’s catalog includes more than 725,000 videos generating 88 billion minutes of monthly watch time. The company aims to empower creators globally by combining capital support with intelligent content analytics.
What Is Spotter and What Does It Do?
Spotter, founded in 2019 by Aaron DeBevoise and Christopher Bruno, is headquartered in Los Angeles, California. The company provides capital and AI-powered tools that help YouTube creators expand their reach, optimize their content strategies, and achieve financial independence without losing ownership of their videos.
The platform has financed over $940 million in deals, supporting a vast creator network with advanced analytics and productivity solutions through its upcoming Spotter Studio suite.
With a team of 101-250 employees, Spotter continues to redefine how digital creators access funding and technology to scale their businesses.
How Much Funding Has Spotter Raised?
- Venture Round
- Amount Raised: $10.6M
- Date: Aug 2019
- Motivation: To provide initial capital for growth and development.
- Venture Round
- Amount Raised: $20M
- Date: Aug 2020
- Motivation: To expand their services and support more YouTube creators.
- Series D
- Amount Raised: $200M
- Date: Feb 2022
- Lead Investors: SoftBank Vision Fund
- Motivation: To underwrite YouTubers' businesses and provide upfront capital for growth.
- Venture Round
- Amount Raised: $7.4M
- Date: Sep 2024
- Motivation: To support the launch of Spotter Studio, an AI-powered suite of tools for creators.
- Series D (Extension)
- Amount Raised: $89.1M
- Date: Sept 2025
- Motivation: To strengthen creator partnerships and expand AI capabilities across Spotter Studio.
Total Funding Raised: $762 Million
Current Valuation: $1.7 Billion (as of Feb 2022)
Latest Funding Date: Sept 2025
Key Investors
- SoftBank Vision Fund
- Details: One of the largest technology-focused investment funds globally, known for backing high-impact, disruptive companies.
- Investment Focus Areas: Technology, telecommunications, energy.
- Notable Investments: Uber, WeWork, Alibaba.
- HighPost Capital
- Details: Private investment firm focusing on consumer and consumer technology sectors, partnering with companies showing strong growth potential.
- Investment Focus Areas: Consumer, consumer technology, media.
- Access Industries
- Details: Privately held industrial group with long-term holdings worldwide, investing across natural resources, chemicals, and media.
- Investment Focus Areas: Natural resources, chemicals, media.
- Notable Investments: Warner Music Group, DAZN, Clal Industries.
Where Is Spotter’s Headquarters?
Spotter is headquartered in Los Angeles, California, placing it at the heart of the global entertainment and digital creator economy. The city’s access to top-tier production talent, media partnerships, and creative communities strengthens Spotter’s ability to support content creators at scale.
What’s Next for Spotter?
Spotter aims to scale Spotter Studio, its AI-driven content creation suite, enabling deeper insights into performance analytics and audience engagement. The company plans to expand its creator network globally and form strategic partnerships with video platforms beyond YouTube. With a proven funding model and strong investor backing, Spotter continues to lead the creator economy’s evolution by merging technology, finance, and creativity.
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