Sweetgreen is a fast-casual restaurant chain offering salads, bowls, warm plates, and chef-crafted seasonal dishes. The brand focuses on fresh produce, sustainable sourcing, and a transparent supply chain supported by regional suppliers.
The company also offers catering, customized platters, and digital ordering solutions, serving customers through pickup, delivery, and dine-in formats. Sweetgreen increasingly integrates robotics and automation into its kitchen operations to enhance consistency and speed.
With a workforce of 4,877 employees, Sweetgreen continues to expand its national footprint while maintaining a farm-to-table emphasis and tech-forward customer experience.
What Is Sweetgreen and What Does It Do?
Sweetgreen, founded in 2006 by Jonathan Neman and Nathaniel E Ru, is headquartered in Los Angeles, United States. The company operates a chain of healthy fast-casual restaurants offering salads, warm bowls, sides, protein plates, kid’s meals, and beverages, along with customizable platters and supply-network-enabled seasonal dishes.
Sweetgreen employs 4,877 people, supporting its nationwide restaurant operations and digital foodservice ecosystem.
Its platform integrates culinary craftsmanship with technology, including mobile ordering, delivery logistics, and automated kitchen solutions, enabling efficient, sustainable, and scalable restaurant operations.
How Much Funding Has Sweetgreen Raised?
1. Series I
- Amount Raised: $150M
- Date: September 2019
- Lead Investors: Lone Pine Capital, D1 Capital Partners, True Ventures
- Motivation: To accelerate nationwide expansion and strengthen digital ordering and delivery capabilities.
2. Series H
- Amount Raised: $200M
- Date: October 2018
- Lead Investors: Fidelity Investments, Evolution VC Partners
- Motivation: To expand store count, improve supply chain technology, and prepare for long-term scaling.
3. Series G
- Amount Raised: $40M
- Date: August 2016
- Motivation: To grow into new markets and enhance restaurant operations.
Total Funding Raised: $479 Million
Latest Funding Date: September 2019
Key Investors
1. T. Rowe Price
- Details: A global investment management firm known for long-term equity investments.
- Investment Focus Areas: Public markets, technology, consumer brands.
- Notable Investments: Airbnb, DoorDash, Sweetgreen.
2. Fidelity Investments
- Details: One of the world’s most extensive financial services and investment management firms.
- Investment Focus Areas: Consumer brands, technology, and financial services.
- Notable Investments: Sweetgreen, Uber, SpaceX.
3. Revolution
- Details: A venture capital firm founded by Steve Case, focusing on U.S.-based disruptive consumer and tech companies.
- Investment Focus Areas: Consumer tech, food, mobility.
- Notable Investments: DraftKings, Zipline.
4. Lone Pine Capital
- Details: A global investment manager backing high-growth public and private companies.
- Investment Focus Areas: Consumer brands, retail, technology.
- Notable Investments: Peloton, Canva.
5. D1 Capital Partners
- Details: A global investment firm investing across public and private markets.
- Investment Focus Areas: Consumer, technology, transportation.
- Notable Investments: Instacart, Figma.
Where Is Sweetgreen’s Headquarters?
Sweetgreen is headquartered in Los Angeles, California, a location that provides access to top culinary talent, wellness-driven consumers, and a large operational base supporting national store expansion.
What’s Next for Sweetgreen?
Sweetgreen is scaling its robotic “Infinite Kitchen” technology to reduce labor costs, improve consistency, and increase throughput. The company is actively expanding into new suburban and metropolitan markets across the U.S. while diversifying its menu with warm protein-rich dishes. With strong investor backing and a digital-first food service model, Sweetgreen aims to lead the next generation of tech-enabled, health-focused restaurant chains.
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