Taboola is one of the world’s most widely deployed content discovery and ad-network platforms, helping publishers and advertisers retain audiences, monetize traffic, and distribute targeted content. The company uses deep machine learning models to analyze user behavior, browsing patterns, and large volumes of professional and user-generated content to deliver personalized recommendations. With a publisher network spanning major digital media brands, it empowers marketers to create scalable native advertising campaigns while helping publishers maximize revenue. Taboola's platform also supports contextual targeting, audience segmentation, and comprehensive analytics for optimizing content performance and ad engagement.
What Is Taboola and What Does It Do?
Taboola, founded in 2007 by Adam Singolda, is a New York City–based (United States) ad-tech and content recommendation platform. It specializes in helping publishers retain readers, monetize traffic, and create prediction-based content journeys. The company operates an AI-driven engine that studies user interests and behavioral signals to serve personalized content recommendations across websites and mobile apps. Taboola employs 281 people.
Taboola’s platform uses machine learning, contextual analysis, and large content datasets to determine what users want to see next. It works with advertisers to run native ad campaigns and with publishers to optimize revenue through high-intent traffic. Through partnerships with global media houses, Taboola plays a central role in the modern open-web advertising ecosystem.
How Much Funding Has Taboola Raised?
1. Series E
- Amount Raised: $3M
- Date: June 4, 2015
- Lead Investors: Daily Mail
- Motivation: To support content personalization and global publisher expansion.
Total Funding Raised: $160M
Latest Funding Date: November 2022
Key Investors
1. Fidelity Investments
- Details: Global investment firm managing a broad portfolio across technology, healthcare, and financial services.
- Investment Focus Areas: Tech, enterprise software, AI, fintech.
- Notable Investments: Uber, Airbnb, SpaceX, Snowflake, Reddit.
2. Daily Mail (DMG Media)
- Details: UK-based media conglomerate investing strategically in digital and ad-tech companies.
- Investment Focus Areas: Media, digital advertising, consumer platforms.
- Notable Investments: Taboola, Snapchat (early partnership), MailOnline.
3. Yahoo
- Details: A major global digital media and advertising player supporting content and ad-tech innovation.
- Investment Focus Areas: Digital advertising, AI, media tech.
- Notable Investments: Taboola, Tumblr (acquired), Wagr, Artifact.
Where Is Taboola’s Headquarters?
Taboola is headquartered in New York City, United States, one of the world’s largest digital advertising hubs. The location gives the company direct access to media agencies, major publishers, and global advertisers, enabling deeper industry partnerships and faster product innovation.
What’s Next for Taboola?
Taboola aims to expand its footprint across the open web and enhance its AI-driven recommendation engine. The company plans to deepen publisher integrations, grow its advertiser ecosystem, and compete with walled-garden platforms by prioritizing transparency and brand-safe engagement. With increasing demand for personalized content and privacy-compliant advertising, Taboola is positioned to scale its contextual intelligence and predictive technologies.
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