Tackle joined the Unicorn Club on December 21, 2021, after raising a $100 million Series C funding round led by Coatue and Andreessen Horowitz, valuing the company at $1.25 billion. Headquartered in Boise, United States, Tackle offers an online marketplace platform that enables software companies to list, manage, and sell their products across major cloud marketplaces. With $149 million in total funding and an employee base of 51–200, Tackle’s solutions streamline B2B software transactions by integrating reporting, analytics, and sales automation tools.
Keep reading to learn how Tackle is transforming the way SaaS companies scale through cloud marketplaces.
What Is Tackle and What Does It Do?
Founded in 2016, Tackle is a B2B e-commerce and marketplace enablement platform designed for software companies looking to sell their products through AWS, Azure, Google Cloud, and other major marketplaces. The platform helps businesses list, market, and manage their SaaS products, automating many of the technical and operational complexities associated with cloud commerce.
Tackle’s platform provides tools for reporting and analytics, API integration, real-time notifications, and Salesforce connectivity, making it easy for vendors to track marketplace performance and revenue in one unified dashboard. By integrating with key tech stacks and CRMs, Tackle helps sales and finance teams accelerate deal cycles and expand into new sales channels.
Its unique go-to-market model helps independent software vendors (ISVs) reduce friction in enterprise software procurement by leveraging cloud marketplaces as scalable sales channels, a rapidly growing segment of the SaaS industry.
How Much Funding Has Tackle Raised?
- Series C
- Amount Raised: $100M
- Date: December 21, 2021
- Lead Investors: Coatue, Andreessen Horowitz
- Valuation: $1.25B
- Purpose: To expand its marketplace automation platform, enhance integrations with major cloud providers, and scale its enterprise customer base.
- Series B
- Amount Raised: $35M
- Date: May 2021
- Lead Investor: Bessemer Venture Partners
- Series A
- Amount Raised: $14M
- Date: December 2020
- Lead Investor: Bessemer Venture Partners
Total Funding Raised: $149M
Latest Funding Date: December 21, 2021
Current Valuation: $1.25B
Employee Count: 51–200 (as of July 1, 2024)
Annual Revenue: £500 (as of February 29, 2024)
Key Investors
- Coatue
- Details: Technology-focused investment firm backing category-defining SaaS and cloud infrastructure companies.
- Investment Focus Areas: Enterprise software, data analytics, and marketplace platforms.
- Andreessen Horowitz (a16z)
- Details: Leading venture capital firm supporting early to late-stage technology startups.
- Investment Focus Areas: Cloud computing, marketplaces, and B2B SaaS infrastructure.
- Bessemer Venture Partners
- Details: Long-standing VC firm specializing in cloud and SaaS ecosystems.
- Investment Focus Areas: Cloud-native platforms, go-to-market tools, and enterprise software.
Where Is Tackle’s Headquarters?
Tackle is headquartered in Boise, Idaho, United States, with additional operations distributed across North America. Its remote-first workforce model supports teams across engineering, customer success, and sales.
The company’s proximity to major U.S. tech hubs enables close collaboration with enterprise software vendors and cloud providers, such as AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace.
What’s Next for Tackle?
Tackle aims to further expand its global footprint by deepening integrations with top cloud platforms and introducing AI-driven analytics to enhance marketplace insights. The company is focused on enabling ISVs to accelerate cloud co-sell motions, simplify billing processes, and maximize recurring revenue through automated sales enablement.
With the global cloud marketplace economy accelerating, Tackle plans to position itself as the go-to platform for B2B software monetization, supporting both startups and established enterprises in optimizing their digital sales strategies.
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