TechStyle is a membership-driven fashion commerce platform that integrates data science, personalization, modern supply chain management, and subscription-based purchasing. The company operates several well-known fashion brands, offering customers personalized recommendations, curated collections, and seamless digital shopping experiences. TechStyle’s vertically integrated model includes product design, merchandising, manufacturing oversight, logistics, and marketing all optimized using technology. Its membership model enables predictable revenue while delivering value through exclusive pricing and personalized outfits.
What Is TechStyle and What Does It Do?
TechStyle, founded in 2010 by Don Ressler and Adam Goldenberg, is an El Segundo–based (United States) platform providing membership-driven e-commerce solutions for fashion brands. It offers subscription billing tools, personalization engines, merchandising systems, and a full-stack fashion supply chain platform. TechStyle employs 1,966 people.
The company blends algorithmic styling, high-frequency product releases, omnichannel experiences, and deep analytics to deliver curated fashion at scale. With brands like Fabletics and JustFab, TechStyle operates a vertically integrated ecosystem that controls design, sourcing, manufacturing, fulfillment, and consumer engagement.
How Much Funding Has TechStyle Raised?
1. Series C
- Amount Raised: $85M
- Date: August 28, 2014
- Lead Investors: Passport Capital, TCV, Matrix
- Motivation: To scale membership commerce and expand global fashion categories.
2. Series C
- Amount Raised: $106M
- Date: December 06, 2013
- Lead Investors: Matrix, Intelligent Beauty, Rho Capital, TCV
- Motivation: To build new brands and enhance the supply chain.
3. Series C
- Amount Raised: $40M
- Date: September 26, 2013
- Lead Investors: Intelligent Beauty, TCV, Rho Capital Partners, Matrix
- Motivation: Early scale-up of membership commerce infrastructure.
Total Funding Raised: $340M
Current Valuation: $1B (as of April 2022)
Latest Funding Date: August 2014
Key Investors
1. TCV
- Details: Venture firm backing global consumer and enterprise leaders.
- Investment Focus Areas: Consumer internet, retail tech, SaaS.
- Notable Investments: Netflix, Spotify, Airbnb, Peloton, Stitch Fix.
2. Matrix Partners
- Details: Venture capital firm with deep roots in consumer and enterprise tech.
- Investment Focus Areas: Marketplace platforms, D2C, e-commerce.
- Notable Investments: HubSpot, Zendesk, Canva, Quora, TechStyle.
3. Intelligent Beauty
- Details: Brand incubator focused on launching high-growth digital consumer brands.
- Investment Focus Areas: Beauty, wellness, fashion.
- Notable Investments: Dermstore, JustFab, TechStyle.
Where Is TechStyle’s Headquarters?
TechStyle is headquartered in El Segundo, California, with access to fashion, entertainment, and digital commerce talent.
What’s Next for TechStyle?
TechStyle aims to strengthen global brand distribution, expand retail presence, and deepen AI-driven personalization while scaling new fashion categories and collaborations.
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